The Role of Internet on Consumer Behaviour - Project Proposal
Verified
Added on 2023/06/08
|19
|994
|442
AI Summary
This project proposal aims to examine the role of internet on consumer behaviour in terms of fashion retail industry, with a study in Primark. It also analyzes the role of social media over consumer buying behaviour for Primark and the challenges faced by Primark in marketing their offerings using social media.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.