Internet Marketing

4.2 PAY PER CLICK
 Pay per click is an online business tool in which
the company pays a sum of money on its
advertisements to the host website when the ad is
clicked by user.
 It is also known as cost per click. It can also be
said that when an advertiser pay money to a
publisher when a user click on ad.
 However, the most popular form of pay per click
is search engine advertisement.

Advantages of PPC
 The advantages of pay per click is that it helps in
generating right traffic.
 The company can make analysis related with its
potential customers.
 A consumer can also bargain by using the
keyword niches.

Disadvanages
 the disadvantage is that junk traffic can stuck the
campaign.
 Even, it can increase the cost of the advertiser
because it not necessary that the consumer will
surely purchase a product.
 The another disadvantage is that when the
campaign ends the ad will also disappear.
 It is not even cost free that is why is not generally
used by the companies.