Internet Marketing

4.2 PAY PER CLICK
 Pay per click is an online business tool in which
the company pays a sum of money on its
advertisements to the host website when the ad is
clicked by user.
 It is also known as cost per click. It can also be
said that when an advertiser pay money to a
publisher when a user click on ad.
 However, the most popular form of pay per click
is search engine advertisement.