Internet Marketing Report (Doc)
Added on -2020-07-22
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Internet Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 The role of internet marketing has within a modern marketing context:...............................1P2 Tesco and TUI using Internet marketing:..............................................................................2TASK 2............................................................................................................................................2P3 Companies using internet marketing and its benefits to customers:......................................2Task 3...............................................................................................................................................3P4 The benefits and opportunities available for business using internet marketing:..................3P5 Internet marketing and its impact on Tesco efficiency, effectiveness and success:..............4Task 4...............................................................................................................................................5P6 The challenges of globalisation faced by Tesco:...................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONToday the marketing concept is changing at very fast pace. It is able top add more valueto the whole environment. With time and technological advancements it is able to serve themarket in a much better way. Internet is one of the newly developed market place which haschanged the whole scenario. Today it is becoming a very big and an alternative to offline buying,selling and marketing process (Chen, 2011). With upcoming changes it will be able to add morevalue to the business and customers. With the help of internet marketing the organisations areable to reach the customers who are living on the other side of the planet. In this report it isanalysed how internet marketing has impacted the whole scenario. It will also cover its benefitsfor the fledgling business while pointing out the cons of this new marketing concept. TASK 1P1 The role of internet marketing has within a modern marketing context:Today the companies are able to reach customers who are living in different countriesand this has become possible due to the internet marketing. There are billions of people who useinternet for social media and online shopping. That is why big companies as well as small firmshave started targeting the internet and its various platforms as to reach huge population in themost efficient manner. The chosen organisations are Tesco and TUI. These two firms are one ofthe largest retailers. The only difference between them is that Tesco have offline stores via whichthey are offering retail services while TUI is a travel agency which have well established onlinesources as well as offline market. Internet has helped the these companies in opening a uncharted territory for earning moreprofits. This new market has enabled the companies in establishing a much better customerrelationships and research (Christiansen, 2011). The organisations are able to serve the customerin a way better way than they were able to do in past. There are many ways in which Tesco andTUI have incorporated internet marketing in their various activities as to attract more customers. Tesco incorporation of internet marketing: The company adapted to the market trend in theearly has and it was able to establish itself in the online world. Today it is offering different typesof services to the customers via internet. It have its own shopping website which have differentsections. They are offering home delivery, take away services via their online site. Also theyhave increased their social media interactions as to resolve customer quesries in faster way.1
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