Internet Marketing

Pay per click
Task 4

Pay per click
Pay per click as the name suggests refers to payment
on every click. It is an Internet Marketing Model where
every time an ad is clicked, payment in the form of a
small fee is made to the search engine for sending the
visitor to their website.

Pay per click

PPC has become a Necessity
In this competitive world, it has become a necessity to
adopt new ways to advertise your product in an
innovative way so that your product catches attention
at first sight. Most of the customers today are using
internet on a daily basis for one or more reasons. So if
you are still not using Pay Per Click for advertising
your product you will surely lag behind due to high
level of competition.

Benefits of Pay Per Click
 Payment is made only when an interested person clicks
 Budget is set for controlling costs
 Target Customer can be reached at the right time with the right ad
• PPC gives results instantly

Disadvantages of Pay per Click
 Fraud
 Charges per Click
 Bidding Wars

REFERENCES
Shani, D. and Chalasani, S., 2013. Exploiting niches
using relationship marketing. Journal of Services
Marketing.
Shih, B. Y., Chen, C. Y. and Chen, Z. S., 2013. An
empirical study of an internet marketing strategy for
search engine optimization. Human Factors and
Ergonomics in Manufacturing & Service Industries.
23(6). pp.528-540.
Stanley, T.D and et al., 2013. Meta‐analysis of
economics research reporting guidelines. Journal of
Economic Surveys. 27(2). pp.390-394.