INTERNET MARKETING-A case study of Smart Restorations Limited

My name is Maksim Shimov. I'm student in UKCBC college. I would like to make my "INTERNET MARKETING" assignment for DISTINCTION. REALIZE SIMILARITY PLEASE. If you have got any questions to contact me by email. Thank you, Maksim

INTERNET
MARKETING
TASK 4.2

PAY PER CLICK ADVERTISING
 Pay- per- click is search marketing which is well managed and systematic
technique where fee is payable to publisher either click or view by
customers.

CONTD....
 Smart
Restoration Ltd
is required to
use this
approach. This
technique is
help to speed
the market as
ads can be
launched faster
or quick.

CONTD....
 It is the cost-effective
approach of online
advertising which is
sound to measuring
quick result.
 In this technique one
can understand earlier
that their company is
generating profits or
losses.

CONTD....
 This will directly help to attract the customers. In this approach there is
not any kind of dependencies on google algorithmic changes.
 Apart from this it helps to reach the right audience, very much
advantageous for business opportunists, brand recognition and so on.

REFERENCES
Fjell, K., 2010. Online advertising: Pay-per-view versus pay-per-
click with market power. Journal of revenue and pricing
management. 9(3). pp.198-203.
Kwon, C., 2011. Single-period balancing of pay-per-click and
pay-per-view online display advertisements. Journal of
Revenue and Pricing Management. 10(3). pp.261-270.