Internet Marketing Assignment: Marketing Assignment
Added on -2020-06-06
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INTERNETMARKETING
Table of ContentsIntroduction ..........................................................................................................................................3Task 1.....................................................................................................................................................3P1 Describe the role internet marketing has within a modern marketing context...........................3P2 Describe how selected organisations use internet marketing.....................................................4Task 2.....................................................................................................................................................5P3 Explain the benefits to customers of a business using internet marketing..................................5Task 3.....................................................................................................................................................6P4 The benefits a to the business of using internet marketing with in the marketing mix...............6Price: The internet can influence the price mix of marketing strategy through the following:...6P5 Internet marketing has made a selected business more efficient, effective and successful........7Task 4.....................................................................................................................................................7P6 Challenges of globalization facing by business organization .......................................................7Conclusion ............................................................................................................................................8REFERENCES..........................................................................................................................................9
Introduction Internet Marketing in its simplest terms refers to the marketing and selling of goodsand services using the Internet as the sales and distribution medium. What started as a cottageindustry in the early nineties has mushroomed into a global multibillion-dollar industry thathas been embraced by industrial giants such as Microsoft and General Electric (Alshare, Laneand Miller, 2011). The Internet has reduced the world into a global village, has madedistance irrelevant and time zones little more than an inconvenience. Businesses in the remoteparts of India can easily service clients in the bright cities of America, while goods producedin China are sold to consumers in all parts of the world. This report based on Amezon.comwhich is online retail company and provide B2B and B2C business in an effective manner. Task 1P1 Describe the role internet marketing has within a modern marketing context.Consumers are increasingly turning to the Internet for their buying decisions. This makesInternet marketing more important than ever before. According to studies, to carry outpreliminary price and product research, consumers are turning to research onmobileInternetand social mediabefore making their final purchasing decisions.Inexpensive: Marketing products through a physical retail outlet is much more expensivethan marketing them on the Internet. The recurring costs of property maintenance and rentalare not relevant to Internet marketing. Plus, for display in the store, you do not need to fillyour shelves and windows with stock (Bovee, 2010). Consequently, you can keep youinventory costs low by ordering stock in line with demand, instead of ordering it inanticipation of demand.Convenient Store Hours: Without having to worry about overtime payments to workers oropening hours, Internet marketing gives you the freedom to keep your enterprise open 24hours a day, seven days a week. Clients will also find it incredibly convenient to shop foryour services and products on the Internet on their own schedule. When it is convenient forthem, they can browse your ecommerce store at any time of day and place orders.Provides a Customized Advertising Approach: By building a profile of your customers’preferences and buying history, Internet marketing enables you to personalize offers for them.You can make targeted offers that are a true reflection of their interests by tracking theproduct information and webpages that potential customers visit. Also, to help you increase
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