Internet Marketing

This presentation provides an introduction to internet marketing and discusses various aspects such as search engine marketing, opt-in email marketing, online public relations, and file sharing. It explores the advantages and disadvantages of different strategies and techniques used in internet marketing. The case study focuses on Smart Restorations Ltd. and its use of search engines, email marketing, and file sharing sites to advertise its products online.

INTERNET MARKETING

INTRODUCTION
 Internet marketing is the process of advertising goods
and services of enterprise through internet. This study
will describe about various search engines used by Smart
Restoration Limited to advertise its products online. This
presentation will assist reader to get idea about
guidelines to maintain online public relations along with
various file sharing sites.

TASK 2
2.1
 Search engine marketing (SEM) is a type of internet
marketing that is engaged in promoting the various
websites and increases their visibility on pages of search
engines. (Nezamabad, 2011).
Organic search traffic
 Advantages: Search engines do not charge any amount
for posting any advertisement on web pages. This is
trustworthy.
 Disadvantages: It involves lots of factors and elements
which are not controlled by it. It is a long term
investment which is a drawback of it.

Paid search traffic
 Advantages: By adopting these search engines Smart
Restorations Ltd. may set the budgets of daily spending
(Parker, 2011). It facilitates control over people from
watching ads of it
 Disadvantages: There are lots of targeting, strategies
and settings which takes lots of time and expertise.

2.2
 Opt-in email is method of advertising the products of a
company by electronic mail.
 It is also know as permission marketing which involves a
newsletter sent by enterprise to their customer.
 Mailing list is to be developed by higher authority of the
firm where mail is sent to the consumers of Smart
Restorations Ltd.
 There are two parts of opt-in email newsletter one is
confirmed opt-in and another is unconfirmed opt-in.
 Under confirmed opt in, software will confirmed that the
email is related to the right person or not then it is sent to
recipient (Potolokova and Kurysheva, 2013).
 In unconfirmed opt in, emails are sent to recipients
without confirmed by software.

2.3
 Online public relation is the activity of an online business
entity to maintain a good relationship with their
customers, social media, advertisers, etc. to improve and
enhance sells of the company.
Advantages
o It is the most economical way to reach a larger audience.
o It is a cost effective process (Mathews and Bianchi, 2010).
o It creates a strong image of Smart Restorations Ltd. in the
online market.
Disadvantages
o It is really very hard to measure success because on online
transactions face to face interaction is not possible.
o It requires more publicity to maintain good relations with
their customers, writers, social media partners, etc.

o Smart Restorations Ltd. needs to take initiative to develop
appropriate strategies for online public relations.
o Firm needs to evaluate the targeted audience such as
customers, partners, suppliers, etc. then take some
representatives from target audience to determine
customer information source (Moe and Trusov, 2011).
o Online public relations include viral marketing campaign,
facilitating offline techniques to promote online media,
etc.

2.4
 File sharing is such practice which facilitates access on
digital media to develop internet as a community for
mutual benefits (Sin Tan, Chong and Lin, 2013).
 Examples of file sharing are Facebook, twitter, YouTube
and Flickr, Picasa, etc.
 People use these sites for uploading and downloading
various contents of this enterprise and share files to
others.
 Smart Restorations Ltd. created a page on Facebook
where it posts various information about its brand and
events.
 Twitter also provides a vast area to advertise products of
Smart Restorations Ltd. on it.
 YouTube facilitates uploading and downloading videos.

 Smart Restorations Ltd. uploads videos of its promotions,
product launch and many more events organized in
relation to this enterprise (Strauss, 2016).
 In order to maintain online reputation, Smart Restorations
Ltd. uses these techniques of promotions and
advertisement.

REFERENCES
 Nezamabad, M. N., 2011. The impact and benefits of internet on
marketing mix. Australian Journal of Basic and Applied
Sciences. 5(9). pp.1784-1789.
 Parker, C., 2011. 301 ways to use social media to boost your
marketing. McGraw-Hill,.
 Potolokova, M. O. and Kurysheva, Y. V., 2013. Internet-technology
and marketing: Theoretical approach. World Applied Sciences Journal
(Education, Law, Economics, Language and Communication. 27.
pp.266-269.
 Mathews, S. and Bianchi, C. C., 2010. Internet usage, internet
marketing intensity and international marketing growth.
In Proceedings of the Global Marketing Conference: Marketing in a
Turbulent Environment.