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Internet Marketing | Document

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Added on  2020-04-01

Internet Marketing | Document

   Added on 2020-04-01

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INTERNET MARKETING Internet Marketing Student’s nameName of the Institute
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INTERNET MARKETING Question: Some firms choose to generate revenue by selling or licensing their proprietary software. Other choose an open systems approach and distribute it free of charge. What do you think drives this decision?There are various reasons that drive the reasons for monetarization of software. There aresome companies that would want to keep their software free and then there would be some whichwants to make money form their software. For example, Selenium is open source code testing software that could be used for free. However, there is another software on similar line, UFT (Unified Functional Testing) form HP that is not free. One of the reasons that drive this decision is the underlying objective associated with the development of software (Bowie & Paraskevas, 2014). HP developed UFT with a single objective of profit realization and therefore it is sold as alicensed version in the market. On the other hand, Thought Works developed selenium with the purpose of helping the community and therefore the software is available for free in the market. There could also be other reasons like existing competition in the market, type of software, etc. Ifthe objective of the organization is to increase the user base, then the monetization of software may not be a good strategy (Lewis & Whysall, 2014). For example, software like FB are freely available for as the objective of the company is to acquire more and more users. For FB, monetization happens through advertisement and therefore, the software is freely available for the end users. However, for the software where there is no option for advertisement the income happens through licenses only. For example, the commercial software are sold to business with licenses as there is no scope of advertisement as these software are not end user facing.
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