internet marketing

Task-4
Presenting pay per click

Creating presentation on pay per
click
Pay per click is the effective process of promoting products and
services at marketplace. It assists corporation to increase sales
turnover and meet expectations of buyers in an effectual manner.
For preparing presentation of pay per click, following steps are
taken into account-
Planning-Under this Amazon plans for promotion its products
and services through pay per click where emphasis is laid on
increasing customer base. At this juncture, objectives are set
with regards to high rate of return and introduction of new
product in the marketplace. However, planning for promotion is
done on the basis of preferences of buyers.

Continued...
Forecasting cost-At this point standard amount of cost is
estimated in advance and accordingly plan budget is set. It
facilitates to allocate monetary and non-monetary resources for
each activity.
Preparing content-The content of advertisement is very
important where relevant information must be incorporated. For
example information related to price, features and image of
product. This in turn buyers can be influenced for online
purchasing. In addition to this, lucrative offer must be
highlighted while presenting the advertisement.

Continued...
Deciding key words-Here, key words for the product will
be set so that customers can easily search the particular
product. However, management of Amazon take
assistance from experts or IT professionals so as to place
advertisement effectively. Furthermore, it is important for
corporation to select simple and concise key words.

Continued...
Promoting campaign-After taking decision related to
content and key words total promotion campaign is
evaluated. However, main focus will be laid on
expectations and need of number of customers.

Continued...
Unique landing page-Under this unique landing page
is created where information related to quality, visual
effects and prices are considered. It assists
corporation to attract more buyers and achieve
organizational objectives on right time.

References
Koh, S. C. L. and Padmore, M. S. J., 2007. Could e-business create a
competitive advantage in UK SMEs?.Benchmarking: An International
Journal.14(3).pp.320–351.
Vives, L. and Svejenova, S., 2011. To, from and beyond the margins:
Business models: towards an integrative framework. Management
Research. Journal of the Iberoamerican Academy of Management. 9(3).
pp. 230-242.
Lin, Y. S. and Huang, J. Y., 2006. Internet blogs as a tourism marketing
medium: A case study. Journal of Business Research. 59(10). pp.1201-
1205.

Thank you