internet marketing

Task-4
Presenting pay per click

Creating presentation on pay per
click
Pay per click is the effective process of promoting products and
services at marketplace. It assists corporation to increase sales
turnover and meet expectations of buyers in an effectual manner.
For preparing presentation of pay per click, following steps are
taken into account-
Planning-Under this Amazon plans for promotion its products
and services through pay per click where emphasis is laid on
increasing customer base. At this juncture, objectives are set
with regards to high rate of return and introduction of new
product in the marketplace. However, planning for promotion is
done on the basis of preferences of buyers.

Continued...
Forecasting cost-At this point standard amount of cost is
estimated in advance and accordingly plan budget is set. It
facilitates to allocate monetary and non-monetary resources for
each activity.
Preparing content-The content of advertisement is very
important where relevant information must be incorporated. For
example information related to price, features and image of
product. This in turn buyers can be influenced for online
purchasing. In addition to this, lucrative offer must be
highlighted while presenting the advertisement.