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Internet Marketing in Business Assignment Doc

   

Added on  2020-09-03

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Internet Marketing in Business

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 The role internet marketing within a modern marketing context..........................................1P2 How Tesco use internet marketing.......................................................................................2TASK 2............................................................................................................................................3P3 Benefits to customers of a business using internet marketing...............................................3TASK 3............................................................................................................................................4P4 Benefits and opportunities by using internet marketing within the marketing mix..............4P5 Internet marketing has made Tesco more efficient, effective and successful........................5TASK 4............................................................................................................................................6P6 Challenges of globalisation facing a Tesco when using the internet as a marketing tool......6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................9

INTRODUCTIONIn this present era, internet marketing is every useful and with the help of this people dotheir work in an easy way. Internet marketing, or online marketing, refers to advertising andmarketing efforts that use the Web and email to drive direct sales via electronic commerce, inaddition to sales leads from Web sites or emails. Tesco PLC is a British multinational groceryand general merchandise retailer (Andreopoulou, et.al., 2014). This company deals in retailing ofbooks, clothing, electronics, furniture, toys, petrol and software, financial services, telecoms andinternet services. In this report mentioned about the role of internet marketing and use this typeof marketing in Amazon. There are many advantages of customers with help of internetmarketing. There are challenges of globalisation facing Amazon company when using theinternet as a marketing tool.TASK 1P1 The role internet marketing within a modern marketing contextThe internet marketing plays important role in this modern life. The Tesco is a bigorganisation and it provides its products with the help of Internet (Bailey, 2011). There are someroles of this internet marketing in context to different modern markets:Internet marketing- Online advertising, also called Internet advertising, uses the Internetto deliver promotional marketing messages to consumers. It includes email marketing, searchengine marketing, social media marketing, and many types of display advertising. You can alsostream it on your mobile.B2C marketing- It simply stands for business-to-consumer. B2C is an e-commercebusiness in which the exchange of goods and services is conducted between businesses andconsumers through the Internet.B2B marketing- This marketing is a short form of business to business marketing. It canbe defined as a marketing technique where a business outsources another business to do itsmarketing for them. The marketers must consider factors such as the target group, theproduct/service and pricing among other considerations.C2C marketing- It stands for customer to customer. In this transactions generally involveproducts sold through a classified or auction system. Products sold are often used or second1

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