logo

Essay on Internet Marketing in Business

   

Added on  2020-06-04

10 Pages3235 Words45 Views
INTERNET MARKETING INBUSINESS

Table of ContentsINTRODUCTION .........................................................................................................................1P1. Describe the role internet marketing ....................................................................................1P2. Describe how selected organisations use internet marketing:..............................................2P3. Explain the benefits to customers of a business:..................................................................3P4. Describe the benefits and opportunities:...............................................................................5P5. Explain how internet marketing has made a business successful and prosperous:..............6P6. Explain the challenges of globalisation facing a selected business .....................................6CONCLUSION................................................................................................................................7REFERENCE ..................................................................................................................................8

INTRODUCTION Internet marketing, or online marketing, refers to advertising and marketingefforts that use the Web and email to drive direct sales via electronic commerce, in addition tosales leads from Web sites or emails. Internet marketing and online advertising efforts aretypically used in conjunction with traditional types of advertising such as radio, television,newspapers and magazines. Internet marketing can also be broken down into more specializedareas such as Web marketing, email marketing and social media marketing(Roberts, and Zahay,2012). This report is based on the topic of Internet marketing in business and is on the case studyof Mark & Spencer in which roles internet will be discussed for the growth of company. P1. Describe the role internet marketing Internet marketingOnline advertising, also called Internet advertising, uses the Internet to deliverpromotional marketing messages to consumers. It includes email marketing, search enginemarketing, social media marketing, and many types of display advertising. You can also streamit on your mobile.B2C marketingB2C simply stands for business-to-consumer. B2C is an e-commerce business in which theexchange of goods and services is conducted between businesses and consumers through theInternet.B2B marketingB2B marketing is a short form of business to business marketing. It can be defined as amarketing technique where a business outsources another business to do its marketing forthem(Armstrong, and et. al., 2015). The marketers must consider factors such as the target group,the product/service and pricing among other considerations.C2C marketingC2C stands for customer to customer. C2C transactions generally involve products sold througha classified or auction system. Products sold are often used or second hand. For example,Gumtree often sell second hand products and are able to sell them through other customerswhich links to the term ‘customer to customer.1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Internet Marketing in Business Assignment Doc
|12
|2976
|29

Assignment on Internet Marketing Business
|12
|2878
|44

Internet Marketing in Business : Assignment
|10
|2975
|45

Use of Internet Marketing in Business : Report
|11
|2771
|28

Role of Internet Marketing - Doc
|11
|3166
|50

Assignment Internet Marketing in Business
|10
|2799
|27