The Role of Internet Marketing

Added on - 21 Feb 2021

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Internet MarketingIn Business
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 The Role of internet marketing within a modern marketing context................................1P2 How organisations use internet marketing........................................................................2TASK 2............................................................................................................................................3P3 Benefits to customer of business to using internet marketing...........................................3TASK 3............................................................................................................................................4P4 Benefits and opportunities to the business of using internet marketing within marketingmix..........................................................................................................................................4P5 Internet marketing made business more effective, efficient and successful.....................5P6 Challenges of globalisation...............................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8
INTRODUCTIONInternet marketing is the process of promoting a business or brand and its products orservices over the internet using tools that help drive traffic, leads and sales. It is considering aspretty broad term that comprehend a range of marketing tactics and strategies such as content,email, search, paid media and more(Sinkovics, Sinkovics and “Bryan” Jean, 2013). This reportconsist of role of marketing with in a modern marketing context. In addition, benefits tocustomers of a business to using internet marketing as well as the benefits and opportunities tothe business in reference to marketing mix. Explain effectiveness of internet marketing andchallenges of globalisation facing a selected business and internet apply as marketing tool.TASK 1P1 The Role of internet marketing within a modern marketing contextInternet marketing can allow to connected with marketing mix to show impact on themarketing. In present time mostly people connect with internet and buy products and servicesonline and they will be delivered straight to the recipient's door. Through internet they willsearching that items which they wants and get on time. Now millions of users purchasing itemsonline and putting their businesses online and advertising their products with the help of theinternet. It will provide additional profit which is depending on the people who can visit on thewebsite. Internet can provide different way where easily communicate with customer andconnect easily. Businesses will also be more likely be able to advertise their business from aglobal perspectives at a reduce price. The report defined about the different marketing activitiesof McDonald's and KFC have incorporate internet marketing.eBay – This online business targets to audience as per the requirement of business andprovide information which is related to previously and latest deal. eBay can provide all detailedinformation regarding to customers where depend on the form of customer buys.It can suggestto new business to analysis of taste and preference of customers regarding to specific productand present in appropriate way(Jara, Parra and Skarmeta, 2014).Twitter – This online business can help to target their company towards people whomainly uses social media in huge way. It is based on the followers who is following you. It canhelp to find those people who can follow common things and provide suggestion to which type1
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