Internet Marketing

PAY PER CLICK
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Content
• Introduction
• Pay per click
• References
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Introduction
• Online Marketing facilitates various methods of
marketing. In following analysis, importance of online
marketing tool Pay Per Click is being explained Smart
restoration can utilise such technique to meet vast range
of consumers.
2

Pay Per Click
• Pay Per Click is popular
as Pay Per Cost. This
model is Internet Online
Model. When a search
result and key term is
generate made online, this
process take place.
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Cont...
• This will occur on
website when search for
specific word is made by
consumer.
• These advertisements are
also known as Sponsored
Advertisement
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References
Chang, J., 2015. Online Shopping: Advantages over the
Offline Alternative. The Journal of Internet Banking and
Commerce. 2003.
Chang, Y.T., Yu, H and Lu, H.P., 2015. Persuasive
messages, popularity cohesion, and message diffusion in
social media marketing. Journal of Business Research.
68(4). pp.777-782.
Croft, W.B., Metzler, D. and Strohman, T., 2010. Search
engines: Information retrieval in practice (Vol. 283).
Reading: Addison-Wesley.
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THANK YOU
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