The present assignment is based on Internet Marketing in Organization.

Assignment on Internet Marketing in Organization

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Western Mindanao State University

Business Development

Business Assignment: Internet Marketing Assignment

This study explores the differences between digital and traditional marketing techniques and tools. It focuses on the impact of digital marketing on brand awareness and customer touchpoints. The study uses Netflix as a case study to illustrate these concepts.

Film and Theatre

Data Science and Big Data

Differences between Digital and Traditional Marketing Techniques and Tools

This presentation discusses the importance of marketing in business organizations and how Coca Cola used marketing to re-launch their New Coke. It covers target audience and market segmentation, projected success, and effective promotional mix for success in the digital world. The presentation includes references from books and journals on marketing strategy and research.

Marketing and Communication in a Digital World: A Case Study on Coca Cola's New Coke

This document provides an analysis of Porters Five Forces model in the international streaming market, including industry rivalry, threat of new entrants, threat of substitutes, bargaining power of buyers, and bargaining power of suppliers.

Porters Five Forces to international streaming market

This report examines the impact of digital technologies on consumer buying behavior. It discusses the difference between traditional and digital marketing tools, using Netflix as a case study. The report also explores customer touch points and the omnichannel nature of the customer journey. Additionally, it analyzes the use of data through digital marketing activities and its role in improving performance.

How Digital Technologies Have Affected Consumer Buying Behaviour

This document discusses the concept of digital business, focusing on the growth, key factors, and impact on operations. It explores the differences between traditional and digital business models, market segmentation, and the external forces affecting digital businesses. The case study of Netflix is used to illustrate these concepts.

Assignment on Internet Marketing in Organization