TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................41.1 Elements of internet marketing........................................................................................41.2 Evaluating the internet marketing mix.............................................................................51.3 Comparing internet marketing tool..................................................................................51.4 Interactive order processing.............................................................................................6TASK 2............................................................................................................................................72.1 Demonstrating the mechanism of Search Engine Marketing...........................................72.2 Copy for a suitable opt-e-mail marketing newsletter.......................................................82.3Guideline for best practice in online public relation.........................................................92.4Demonstrating use of new digital media communities...................................................10TASK 3..........................................................................................................................................113.1 Conducting secondary market research..........................................................................113.2Designing an online survey.............................................................................................113.3 Demonstrating use of electronic customer relationship marketing................................13TASK 4..........................................................................................................................................144.1 Producing outline internet marketing plan.....................................................................144.2Creating presentation on pay per click advertisement.....................................................15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
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