internet marketing

please follow the guideline

INTERNET
MARKETING
TASK 4.2

PAY PER CLICK ADVERTISING
 Pay- per- click is search marketing which is well managed and systematic
technique where fee is payable to publisher either click or view by
customers.

CONTD....
This PPC is done for
various purposes
like:
To get instant result.
In order to make
payment only for
performance.
Reduction of timings
Promotion of products
to target customers.

CONTD....
Key word search: It is also
important for the Smart
restoration to use appropriate
keywords which provides an
ease to customer to access
the website. There are Five
main types of keywords are
broad, exact, phrase, broad
match modifier, negative
keywords etc.

CONTD....
PPC is also used by company because:
It is very fast as it is created on google systems like google ad words
PPC can also be used for bargain.
Helps in changing the behaviour of consumers towards online shopping.

REFERENCES
Fjell, K., 2010. Online advertising: Pay-per-view versus pay-per-
click with market power. Journal of revenue and pricing
management. 9(3). pp.198-203.
Kwon, C., 2011. Single-period balancing of pay-per-click and
pay-per-view online display advertisements. Journal of
Revenue and Pricing Management. 10(3). pp.261-270.