Role of Internet Marketing in Modern Marketing Context

Internet Marketing

Table of Contents
Introduction..........................................................................................................................................2
TASK 1.................................................................................................................................................3
P1. Describe the role internet marketing has within a modern marketing context..........................3
P2. Describe how selected organisations use internet marketing....................................................4
TASK 3 ...........................................................................................................................................4
P3. Explain the benefits to customers of a business using internet marketing.
.........................................................................................................................................................4
TASK 4 ................................................................................................................................................5
P4. Describe the benefits and opportunities to the business of using internet marketing within the
marketing mix of a selected business..............................................................................................5
TASK 4................................................................................................................................................7
P6. Explain the challenges of globalisation facing a selected business when using the internet as
a marketing tool...............................................................................................................................7
CONCLUSION ...................................................................................................................................8
References ...........................................................................................................................................8

Introduction
The study is about the role of internet marketing in the success of organization. In today’s
business environment it is essential to change according to the need of market. Digitalization is
become an essential part of the business culture and also improved the standard of doing business.
Tools of internet marketing will be analyzed in this study and evaluation will be done in the
reference to the requirement of particular business. For this study mark and Spenser has to be hones
for further discussion. It is a retail outlets company which may also provide online services. The
online public relation is a newly introduced term in the digital marketing and is beneficial for the
further process of the company. The complexities in the adoption of the techniques and using World
Wide Web are analyzed in the report. Ultimately the study is an overview of the use of digital media
in the marketing activities in a company and the factors responsible for effective and efficient
implication in a organization ( Gray and et.al., 2015).
TASK 1
P1. Describe the role internet marketing has within a modern marketing context
The basic definition of marketing is the process of finding out what M&S customers and the
continuous goal of meeting their requirements. One of the aspects of most of these discussions that
fascinates me is that Internet Marketing is usually talked about as if it is just a further marketing and
sales channel, in line with TV, Radio, Print media etc. This is very intriguing, because I think this is
both right and wrong at the same time. Here is why. The Internet obviously enables a company to
advertise and sell its products and services. For advertising, think banner ads (very reminiscent of
print ads, by the way). Obviously, you can also buy things online, Amazon and others come to
mind. But that is not all.
Marketing is probably (one of) the most important ones within a business, especially for
over the last few years. A new kind of marketing has become vital for the sales results of a company
is e-marketing, or internet marketing. This means that the principles of marketing are done through
the internet. The scope of e-marketing is very broad and by this way of marketing a business can
reach more potential customers ( Heang and Khan, 2015).