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Internet Marketing Table of Contents Introduction 3 TASK 13 1.1 Elements of internet marketing 3 1.2 Internet marketing and order processing 5 1.4 Order processing 6 TASK 13 1.1 Elements of internet m

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INTERNET MARKETING TABLE OF CONTENTS INTRODUCTION 3 TASK 13 1.1 Elements of internet marketing3 1.2Internet marketing mix 4 1.3 Internet marketing and e-tools5 1.4 Order processing6 TASK 26 2.1Search Engine Optimization (SEO) 6 2.2 Marketing newsletter 7 2.3 Guidelines for best practices in online public relations 7 2.4 Use of digital media in business 8 TASK 39 3.19 3.2 Designing an online survey 9 Demographic information9 Preferential Information 9 3.3 Demonstrate the use of electronic customer relationship marketing 11 TASK

Internet Marketing Table of Contents Introduction 3 TASK 13 1.1 Elements of internet marketing 3 1.2 Internet marketing and order processing 5 1.4 Order processing 6 TASK 13 1.1 Elements of internet m

   Added on 2019-12-03

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Internet Marketing Table of Contents Introduction 3 TASK 13 1.1 Elements of internet marketing 3 1.2 Internet marketing and order processing 5 1.4 Order processing 6 TASK 13 1.1 Elements of internet m_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Elements of internet marketing .......................................................................................31.2Internet marketing mix......................................................................................................41.3 Internet marketing and e-tools .........................................................................................51.4 Order processing...............................................................................................................6TASK 2............................................................................................................................................62.1Search Engine Optimization (SEO)...................................................................................62.2 Marketing newsletter........................................................................................................72.3 Guidelines for best practices in online public relations....................................................72.4 Use of digital media in business.......................................................................................8TASK 3............................................................................................................................................93.1...........................................................................................................................................93.2 Designing an online survey..............................................................................................9Demographic information .....................................................................................................9Preferential Information.........................................................................................................93.3 Demonstrate the use of electronic customer relationship marketing..............................11TASK 4..........................................................................................................................................124.1 Online marketing plan....................................................................................................12CONCLUSION .............................................................................................................................13REFERENCES................................................................................................................................1
Internet Marketing Table of Contents Introduction 3 TASK 13 1.1 Elements of internet marketing 3 1.2 Internet marketing and order processing 5 1.4 Order processing 6 TASK 13 1.1 Elements of internet m_2
INTRODUCTIONThis report does a comprehensive study of internet marketing. This assignment enablesthe reader to address the importance and utility of internet for market research by users. Thisresearch shall result in improving customer relationship with the company as it assures to supplybetter product and services. Here in this report study is done on Amazon which is a leadingcompany in electronic commerce and has a strong base of internet consumer.TASK 1Amazon uses e-commerce strategies to attract consumers by emphasizing on thebusiness-to- consumer relationship between itself and consumers, and business-to-businessrelationship between itself and the sellers.1.1 Elements of internet marketing E-commerce is the buying and selling of goods and services, or transfer of data or fundsover and electronic network, primary through medium of Internet.This is the most modern andtrending method of conducting business. There is no physical contact between the contractingparties and is cost effective. There are different methods of internet marketing but identifying thebest suited method for a business is a tough job (BOSE, 2010). Digital marketing refers tointeractive marketing of products or services using different digital media technologies. It is doneto reach the masses of customer and promote their brand among them. The ultimate objective of using internet marketing is to attract customers and capture agood proportion of share. Micro environment of Amazon on internet involve daily customers,suppliers and resources who are in direct relation with the firm. Internet tool helps in developingprogram to retain its loyal customers who are frequently making purchases from their sites.Human resource takes an initiative to make the surfing page more interactive for theircustomer's. Macro environment of Amazon on the other hand consists of factors which are beyondthe control of their business such as economic, political social and governmental regulations.Society perspectives have the highest impact on the changing behavior of consumers. They areinfluential and affect the purchasing decisions of the consumers. It is important for Amazon toenhance their capabilities and build tools that determine the consumer purchasing patterns. By having a view of the complete environment through extensive analysis it can providebusinesses with impended benefits. Firstly, it has provided the convenience to start business
Internet Marketing Table of Contents Introduction 3 TASK 13 1.1 Elements of internet marketing 3 1.2 Internet marketing and order processing 5 1.4 Order processing 6 TASK 13 1.1 Elements of internet m_3
without establishing a store at different places. Next, it has made it easy to do marketing on theinternet. The opening of business on internet has overcome all the barriers of distance. Good arewidely accessible at even reduced costs with no maintenance charges. At the end. Internet hasserved the business with a wide platform to strengthen their relationship with their customers andenhance their loyalties. The elements that lead to be a successful online website are-1.Designing is essential as it attracts the customers and converts a visitor into customer. Itis based on the concept that if, 'one look good, it feels good'. An unsystematic look of thewebsite can create a bad impression of the website by the users.2.Content should be strategic meaning it should drive the user towards a specific task.There can be a number of things in these tasks like sign up, click a link, upload adocument etc. The content expressed on the website should be clear, precise and easy tounderstand.3.Provide a view of those activities that business would like to do on the website. Provideonline customers the knowledge about the services or product which they are seeking tosell.4.SEO (Search Engine Optimization) is another element added to a website. Though it is atedious process but it is the only way of getting ranking on Google (Lilien,Rangaswamy and Bruyn, 2013)5.The next element is to get recognized on social media and expand area of influence.6.Concentrate on delivering value to your customers and acknowledge them about what thebusiness actually wants to sell.7.The content presented on website should be simple and not of complex nature. Lot ofthings presented altogether might confuse the user (shazisaeedi, Pitt and Chaharsooghi,2007)1.2Internet marketing mixThe traditional 4 P's of marketing which was propounded by McCarthy's are price,product, promotion and place. These factors also have an impact on the developing technologyand Internet. These fundamental factors are still prevailing and are used in guiding strategies. The company in particular sell its product and services. During the continuous change ofphases the customers are moving towards the digital products rather than the consumer goods.
Internet Marketing Table of Contents Introduction 3 TASK 13 1.1 Elements of internet marketing 3 1.2 Internet marketing and order processing 5 1.4 Order processing 6 TASK 13 1.1 Elements of internet m_4

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