Internet Marketing

PAY PER CLICK
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Content
• Introduction
• Pay per click
• References
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Introduction
• There are various methods that are used in the internet
marketing. In this presentation it has been showcased that
how companies use Pay per click for the advertisement
purpose. Smartway restoration can use this method to
reach to wide number of customers.
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Pay Per Click
• It is also known as cost
per click. It is an internet
advertising model. It is
shown at the time when
user gives any keyword
and search result is
generated.
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Cont...
• PPC ad. will be generated
when customer gives
particular search result.
• Such ads are called called
sponsored links or
sponsored ads.
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References
Mohammed, D., 2015. Ecommerce: Ongoing Challenges.
The Journal of Internet Banking and Commerce, 2010.
Riasi, A and Pourmiri, S., 2015. Effects of online marketing
on Iranian ecotourism industry: Economic, sociological,
and cultural aspects. Management Science Letters.
5(10). pp.915-926.
Safeena, R and Date, H., 2015. Customer perspectives on e-
business value: case study on internet banking. The
Journal of Internet Banking and Commerce. 2010.
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THANK YOU
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