Internet Marketing

Internet Marketing

4.2 Online pay per click advertising
 Online pay per click advertising also called as
cost per click.
 Starbucks uses it for increasing its position in
search result pages.

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 There are two types of Pat per click (PPC)
advertising:
 Flat rate PPC advertising
 Bid based PPC advertising

References
Coleman, E. G., 2010. Ethnographic approaches to
digital media. Annual review of anthropology. 39. Pp.
487-505.
Thomas, L., 2010. The McGraw-Hill 36-Hour
Course: Online Marketing. McGraw-Hill Education.