Internet of Things in Health and Fitness Industry - Fitbase Case Study

Internet of Things

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Identify and Evaluate the characteristics and significance of the Internet of things globally ....3
TASK 2............................................................................................................................................5
Analyse the organisation opportunities and challenges that are posed to the Health and fitness
industry due to the Internet of Things.........................................................................................5
TASK 3............................................................................................................................................7
Application of value chain to analyse that how the value is created and delivered in the
business by the Internet of Things (IoT).....................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
The internet of things commonly known as IoT is the technological advanced system that
has interrelated computing devices, digital machines and objects that has unique identifiers and
also capability to transfer information over the network without any requirement of human to
human and human to computer interaction (Manavalan and Jayakrishna, 2019). In the field of
health care the Internet of things has gained huge importance after the emergence of the Covid-
19. Especially for the gyms and fitness centres the applications of the IoT are used to create the
personalised customer focused digital workout solutions. The valuation of the Internet of Things
in the fitness and healthcare segment has created a huge valuation with the smart fitness market
that operate through apps is truly impressive. The present report is discussion on the “Fitbase” - a
fitness company that has healthy app which has multiple features of scanning the body of human
in order to provide the dietary and fitness program and solutions. The report will highlight the
characteristics of the IoT globally. In addition to this organisational opportunities and challenges
posed by the IoT to the company are discussed. In the end the value chain analysis of the usage
of IoT is discussed in report.
TASK 1
Identify and Evaluate the characteristics and significance of the Internet of things globally
In a nutshell the Internet of things is the technological feature which has the factors like
Connected devices, massive amount of Big data, networks and smarter orientation than the
internet technology. Globally in context of the Internet of things in business it defines the
network of the physical objects that are linked using the sensors, software and other technologies
in order to focus on connecting and transmitting the data from one device to another over the
internet technology (Lu, Papagiannidis and Alamanos, 2018). In context of the Fitbase – a
healthy app the IOT is used to connect the activities like running, heart rate, sleeping hours,
mobile phones etc. to one healthy app to all the activities in order to scan and measure the body
of the human to the internet. This allows the fitbase to track the seamless communication,
process and things of the people through app.
Characteristics of the globally Internet of Things

the characteristics of the globally Internet of Things is basically the features that technology has
over the other technology which make it unique and effective in the different sectors like Fitness
app like Fitbase. The key characteristics are enlisted below:
Connectivity: In case of IoT, the connectivity is the key characteristics. Without the effective
interrelation or seamless communication of the IoT devices like Sensors, data hubs etc. the IoT
ecosystem cannot be executed properly into the business of the Fitbase. The IoT devices has
potential to get connect via Bluetooth, Wi-Fi, Radio Waves etc. It is critically evaluated that this
characteristics ,maximizes the efficiency of the app and also establish the generic connection.
Sensing: the humans has a natural power to analyse and understand the situations, feelings etc.
without any tool or device. But it is not possible in case of IoT because it needs to read or sense
the analog signals that convert into the derivable meaningful insight. In context of Fitbase – a
healthy app the GPS, light sensors to gather the information from the human activities.
Active engagement: The IoT devices has potential of connecting the different devices and
products together through cross platform technology and services to create an active
engagements among the IoT technological components. IN case of the Fitbase this characteristic
of the to is helpful to increase the business capacity and also to make decisions accurately using
different device features by creating the IoT ecosystems.
Intelligence: This is the key feature of the IoT in the today' world as the intelligence in the
devices to track impossible is what make the business different and innovative (Wu and et. al.,
2019). The IoT has potential for this kind of analysis through its intelligence technology. The
IoT has massive deep learning models that gains and insight of the valuable elements that are
required by the Fitbase app to scan the human body and provide the healthy diet solutions
accordingly.
Safety: the IoT technology has this main feature that it is high in safety and security. IN the
whole flow of the information from one device to another the technology has effective feature to
protect the data from been stolen or breached. Wile usage and designing of the Iot devices into
the Fitbase app the company adhered to the proper safety and security measures like firewalls to
keep the data of the customers protected form been breached or misuse and manipulated by any
other serve in between. This eventfully make the this technology safer to use.
Significance of the Internet of Things globally