Comparison of Internet Usage by Gender PDF

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Internet usage report
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Executive Summary
This research focussed on finding the factors that play around internet usage. The number of
participants who took part in the survey was 20. This sample was chosen through purposive
sampling method to ensure that the participants included all have used internet services. The
tool that was used to collect this first-hand information was the questionnaire. The use of a
questionnaire was apt in this research survey as it enabled the participants give out their
opinions without restrictions. The questionnaire contained 10 questions with were both open
and closed ended. Data was analysed using excel and results summarized in form of tables
and graphs to give various comparisons. Some of the findings included; there are many male
internet users than females. The study however was not able to establish the reasons behind
this big variance when it came to internet usage between the males and the females. To add
on, research found that most of the internet users are unemployed. This can be explained by
the fact that they could afford more time as they are not engaged in any meaningful time
consuming jobs.
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Contents
Executive Summary............................................................................................... 2
Introduction.............................................................................................................. 4
Method of data collection.............................................................................................. 4
Summary of the data set................................................................................................ 5
COMPARISON OF INTERNET USAGE BY GENDER....................................................5
COMPARISON OF INTERNET USAGE BY EDUCATION LEVEL...................................6
COMPARISON OF INTERNET USAGE BY MARITAL STATUS.....................................7
COMPARISON OF INTERNET USAGE BY OCCUPATION.........................................8
HOURS SPENT ACTIVELY ON INTERNET DAILY....................................................9
MAIN PURPOSE FOR USING INTERNET.................................................................10
SOCIAL MEDIA ACCOUNTS USED......................................................................12
Conclusion and recommendations.................................................................................. 12
References........................................................................................................... 14
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Introduction
The advent of internet has led to revolution of so many aspects of human life globally. To be
specific, the human life aspect which has been adversely affected is communication. The
internet tool that has been responsible for this is the presence of social media platforms that
have been facilitated by the availability of internet connectivity. Such social media platforms
include facebook, twitter, instagram, linkedin and youtube just to mention but a few
(Kalpidou, Costin, & Morris, 2011). The media platforms have been appreciated
worldwide for turning the world into a global village (Bansal, Lamba, & Alavi, 2014).
However it is believed that there are some factors that have led to the rapid usage of internet
and social media platforms across the globe (Baer, 2013). Some of these factors include
level of income of individuals, education standard, free time that an individual is able to
afford and whether one is in a relationship or not. The level of income influence the usage of
social media directly in that one has to purchase the data that enables him or her to get
connected. So the lesser the income the lesser the amount dedicated to purchase the data. The
converse is also true. The free time that one can afford also matters a lot. This is because
social media platforms are mostly regarded as a leisure space where people interact.
Education level which is also considered the most important thing when it comes to the use of
social media platform matters a lot. The contents in various social media platforms require
some level of literacy so that an individual can understand and communicate with others
easily (Gerlich & Browning, 2010). This research report was carried out focussing on the
various factors that play around internet usage.
Method of data collection
To have data for this research report, first hand technique of data collection better known as
primary method of data collection was used. This was to ensure that data collected is first
hand. The tool that was used to collect this first-hand information was the questionnaire. The
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