Marketing Strategies for Hospitality Sector Growth and Popularity

This report examines the critical role of marketing in the hospitality industry, specifically within the Australian market. It begins by defining marketing's importance in building brand awareness and attracting customers. The research utilizes qualitative methods and secondary data, primarily through literature review, to explore various marketing strategies. These include social media marketing, search engine optimization (SEO), content marketing, search engine marketing (SEM), email marketing, and reputational marketing. The report also highlights the benefits of implementing these strategies, such as increased revenue and customer engagement, while acknowledging the challenges faced, particularly those exacerbated by the COVID-19 pandemic. The study aims to understand the concept of marketing, identify modern strategies, and analyze the advantages and disadvantages of marketing practices within the hospitality sector. The report concludes by summarizing the findings and discussing implications for the industry.