Analyzing the Impact of Social Media on Business Communication

This report examines the significant impact of social media on contemporary business communication. It begins by defining business communication and its importance, highlighting the shift from traditional methods to digital platforms. The report then delves into how social media has revolutionized customer engagement, marketing strategies, and overall business operations. It discusses the benefits of social media, such as improved customer service, increased market reach, and enhanced brand image, while also acknowledging potential challenges like data management and the need for cross-channel strategies. The analysis covers various aspects of social media's influence, including real-time interactions, customer feedback, and the evolution of communication tools, emphasizing the importance of adapting to the changing digital landscape. The report concludes by underscoring the need for businesses to effectively leverage social media to maintain a competitive edge and achieve their communication goals.

Interpersonal and Communication

TABLE OF CONTENTS
BACKGROUND.............................................................................................................................1
IMPACT OF SOCIAL MEDIA ON CONTEMPORARY BUSINESS COMMUNICATION......2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

BACKGROUND
Businesses communication is referred as a process of information sharing through which
business firm and its employees can have understanding of commercial benefits. In addition to
this, it can be said that using such kind of practice the information sharing can be taken into
account more effectively. It can also be defined as relaying of information within a business by
its people (Guffey and Loewy, 2012).
In addition to this, it can be said that business communication is referred as one of most
critical aspect for every organization. It allows to have improvement in business process through
ensuring about negotiations. It has been witnessed that business communication can be in terms
of in-house and external factors as well. Using integrated communication skills the manager can
easily deal with the staff issues. It assist in identification of issues so that appropriate application
of norms can be taken into account (Bargiela-Chiappini and Nickerson, 2014). Business
Communication can be characterized as a procedure in which data is imparted to individuals who
are outside or inside the association. This is mostly performed for the company's business
advantage. There are distinctive sorts of devices which are useful in directing business
correspondence powerful. In prior, it was constrained to phone calls, paper-work, and so on but
since of change or headway in innovation, instruments like messages, video gatherings, mobile
phones, and so forth (Crews and Stitt-Gohdes, 2012). It have ended up being gainful for business
correspondence. It has been witnessed that effective business communication is also a key factor
which can be promoted within organization. Business firm can easily improve the overall
productivity by having a consideration of communication. Integrated communication skills assist
in developing measures which are essential for long term development. With an assistance of
this, customer base can also be advanced in critical manner by business entity. It assist in
meeting standards and ensure that goals and objectives are being accomplished properly. In this
respect, business firm need to focus on improved external communication (Kernbach, Eppler,
and Bresciani, 2015).
Along with this, improvement in business partnership is also a benefit that company can
attain using effective integrated communication. Public relation campaigns can also be arranged
in order to ensure that communication about key organisational values are being promoted
among customers as well. It improves the opportunities in the market. Also using public relation
communication tactics the entity can advance the suppliers relation. In addition to this, it can be
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said that communication in regard to business innovation can also be promoted in desired
manner. By having an appropriate consideration of business tool the staff information can also be
shared in desired manner (Kasila and Poskiparta and Villberg, 2016). It will assist in improving
the factors of operation and lead business to impressive level of success.
It has been witnessed that business communication aspects impacts the overall development
of employees as well as organisation in diverse manner. By having a continuous communication
with the members the overall development in terms of job motivation and satisfaction can be
advanced. With an assistance of key measures in terms of information sharing about the process,
experts can easily advance the performance. Employee performance is also a key factor which
assist in developing measures and lead business to impressive level of success. Using integrated
communication factors the work allocation to members can be advanced (Mary Ellen
Guffey, Dana Loewy, 2010). Along with this, job relation with all members can be advanced in
critical manner. Moreover, issues which might affect the communication is improper
coordination. If members are not having appropriate reference of coordination factor then it
might create a situation of miscommunication which might affect the overall outcome. It has
been noticed that by having an effective consideration of key measures the issues can be
overcome in desired manner. By having an effective communication overall learning process can
be advanced and ensure that job responsibilities allocation can be improved in order to meet
objectives.
IMPACT OF SOCIAL MEDIA ON CONTEMPORARY BUSINESS
COMMUNICATION
Social media gets a bad rap for lack of socialization, but perhaps it could get some credit for
helping companies to communicate more. By having an effective consideration of social media
values the issues in terms of business communication can be resolved. It is necessary to have
long term development so that goals and objectives can be accomplished. In addition to this, it
can be said that social media allows businesses to have effective development of communication
network with customers. In this, customers can share their issues on social media page of
business entity which will assist managers to provide instant response on the same (Murphy,
2015). By having an effective consideration of key terms in regard to communication the overall
process can be advanced. Social media are online applications that enable their users to interact
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with each other. It allows to have appropriate consideration of sharing information factor the
issues can be resolved in critical manner.
Along with this, companies can also use social media networks to have sharing of
information regarding products and services. With an effective consideration of such measures
the work standards can be well maintained. It assist in marketing of company and ensure that
proper awareness regarding company is being promoted.
Communication is undoubtedly a vital piece in the entire system which allows business firm
to have strong relationship with the customers. It helps in make sure that customers are being
targeted with common interest so that goals and objectives can be accomplished. In addition to
this, it can be said that not at all like in the past where advancing administrations or items and
getting client criticism process expended a tremendous measure of time and exertion (Bargiela-
Chiappini and Nickerson, 2014). In any case, online networking has made this procedure
exponentially speedier. Web-based social networking enables organizations to continually screen
and track the execution of their crusades. Use of online networking can give better perception to
clients. Instead of posting data on their items or administrations, most organizations are utilizing
informal communities as a method for interfacing with their clients. Their attention is more on
drawing in with their customers as opposed to offering them an item. Rather than posting the
low, low cost of their most current blowout sale thing. Having a place with a web-based social
networking website resembles having own, own communicated arrange without spending a
fortune on more customary publicizing (Crews and Stitt-Gohdes, 2012). Previously, clients could
take days or weeks to share a positive or negative experience including a business exchange.
Utilizing online networking like Facebook and Twitter, it can be seen that organizations
transferring messages amid non-working hours. Facebook and Twitter, one can see organizations
handing-off messages amid non-working hours. In this, it isn't essential for business chief to be
accessible amid the time zone of the business to speak with them. Cell phones have totally
changed the way organizations draw in with clients through web-based social networking. It has
encircled a domain, clients don't need to hold up to go home and turn on their PC to browse
email and answer (Kernbach, Eppler, and Bresciani, 2015). With an application of social media
the managers can address to the issues of customers which are registered on platform as per the
convenience level.
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It also helps in promotion of business and ensure that goals and objectives are being
accomplished in desired manner. Companies were previously focused towards application of
promotion methods and communication through traditional methods. It was more time
consuming as well as cost (Varey, 2010). However, the application of social media platform in
business activities has resolved such issues. It has improved the productivity and ensure that data
is being shared in frequent manner. Also using such process the time consumption on single
activity has been controlled which is also beneficial for business entity (Kasila and Poskiparta
and Villberg, 2016). With an improvement in cost factor due to application of social media the
businesses has started attaining more profit. It assist in developing measures so that goals and
objectives can be accomplished.
Consideration of own broadcasting network on social network allow business firm to have
standardized relation with the customers. With an assistance of this, experts can have better
development of program under which they can interact directly with the customers. For example,
CEO of Company can come online daily on broadcast network and interact with customers to
share innovations which are being taken placed within organization. Other managerial person
can also handle their social networking platform in order to improve communication relation
with customers (Mary Ellen Guffey, Dana Loewy, 2010). For example, many of fortune
companies has employed their own twitter account. In this, customers has present their views
about company and products which are available in the market. Also, complaints regarding
products and services can also be registered on online platform. By having an improvement in
such measures the customer engagement can be advanced which will lead business firm to
impressive level of success.
With an effective consideration of social media use for a communication the marketing
person can easily have promotion of campaign. Live process of campaigns can be launched in
critical manner so that goals and objectives can be accomplished. In addition to this, it can be
said that use of social media allows company to ensure that customers are having view of their
campaign on instant basis. In addition to this, it can be said that response of customers towards
campaign can also be recorded in more effective manner. By having an application of such
standards the overall practice can be advanced (Nothhaft, 2010). Other than this, response time
to the query of customer can also be controlled in desired manner through having a consideration
of measures. It will allow to ensure about the long term development in respect to customer
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service. Such factors improves customer service which impacts directly on the customer
satisfaction. It means quick response of managers on social media will boost the opportunities
for the business.
In addition to this, it can be said that companies can also create its significant image in the
market using social media networks. By having an application of such measures the issues in
terms of sustainability can be resolved. It has been witnessed that social media helps in
connecting with people in easy manner (Varey, 2010). It helps business firm to be available for
customers at any time. It means the support to customers has been advanced in critical manner so
that goals and objectives can be accomplished.
There are number of issues that a business firm can face in respect to the social media
application for communication. It has been noticed that many business firms are having
continuous posting of views and other information on social media which some time impact the
reach to the customers (Nothhaft, 2010). For example, Marks and Spencer is uploading a new
video about product in every 1 hour then it might be possible that reach to customers at each
level might not be the same. It is necessary for business firm to make sure that cross channel
strategy is appropriate so that using such factors companies can accomplish key goals and
objectives (Barker, 2013). If posts and response on the social media is not according to need of
customers then it might affect the overall business. It is necessary for business entity to ensure
about such standard so that goals and objectives can be accomplished.
Other than this, data management is also a critical issue for business which might affect the
overall outcome in desired manner. It has been noticed that social media provides wide range of
information about customers and responses which require efficient data base so that information
can be stored and accessed any time in easy manner (Alencar, 2015). Along with this, it has been
noticed that by having right selection of person for data base management the issue can be
resolved. It will assist in improving the practice so that goals and objectives can be
accomplished.
CONCLUSION
As per the above study, it can be concluded that successful thought of online networking
esteems the issues as far as business correspondence can be settled. Clients can share their issues
via web-based networking media page of business element which will help supervisors to give
moment reaction on the same. Correspondence is without a doubt a fundamental piece in the
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whole framework which permits business firm to have string association with the clients. It helps
in ensure that clients are being focused with regular intrigue so objectives and destinations can
be proficient.
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REFERENCES
Guffey, M. E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Bargiela-Chiappini, F. and Nickerson, C. R., 2014. Writing business: Genres, media and
discourses. Routledge.
Crews, T. B. and Stitt-Gohdes, W. L., 2012. Incorporating Facebook and Twitter in a service-
learning project in a business communication course. Business Communication
Quarterly. pp.11.
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The Use of Visualization in the
Communication of Business Strategies An Experimental Evaluation. International
Journal of Business Communication. 52(2). pp.164-187.
Kasila, K. and Poskiparta, M. and Villberg, J., 2016. Cultural and communicational traits of oral
health care: results of a Finnish case study. Journal of Health Organization and
Management. 20(6). pp.537 - 550.
Mary Ellen Guffey, Dana Loewy, 2010. Business Communication: Process and Product.
Cengage Learning.
Murphy, P., 2015. Communication Researchers and Policy Making. Online Information Review.
29(2). pp.216 - 217.
Nothhaft, H., 2010. Communication management as a second-order management function: Roles
and functions of the communication executive – results from a shadowing study. Journal
of Communication Management. 14(2). pp.127–140.
Varey, R., 2010. A critical review of conceptions of communication evident in contemporary
business and management literature. Journal of Communication Management. 4(4).
pp.328–340.
Barker, A., 2013. Improve Your Communication Skills. Kogan Page Publishers.
Alencar, M., 2015. Communication Systems. Springer.
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