Interpersonal & E-Communication Assignment

Added on - Dec 2020

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INTERPERSONALAND E-COMMUNICATION
EXECUTIVE SUMMARYThis report summarizes the effectiveness of interpersonal and electronic communicationmethodologies and practices undertaken by different businesses of varying size and nature. Inorder to successfully complete and achieve the objectives of the report, an international and adomestic company have been taken into account. After this, the international company, iCandyInteractive and the domestic business, KNeo Media Limited have been compared based on thebusiness communication strategies adopted by them. For this purpose, a SWOT analysis has alsobeen carried out which states that while iCandy is strong on the external communication front,KNeo Media has been a leader in maintaining strong foothold in internal communicationsystems. In addition to this, both the companies tend to use a combination of electronic and non-electronic medium to exchange information internally as well as externally to engagestakeholders such as customers, suppliers, public and staff members. The Electronic Mediaincludes websites, social media and other platforms like application stores, while, non-electronicmedia includes face-to-face meetings, reports and memorandums.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1SECTION 1......................................................................................................................................1Key Non-Electronic Communication Methods and Practices used to engage differentstakeholders.................................................................................................................................1SECTION 2......................................................................................................................................3Key Electronic Media and Communication Strategies used by iCandy Interactive and KNeoMedia Limited.............................................................................................................................3SECTION 3......................................................................................................................................5SWOT Analysis of Overall Communication Methods and Practices of iCandy Interactive andKNeo Media................................................................................................................................5SECTION 4......................................................................................................................................7Comparing communication practices of iCandy and KNeo Media Limited...............................7RECOMMENDATIONS.................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONInterpersonal and E-Communication are two of the most sought techniques of interactingwith one another in today's world. Interpersonal Communication is one which involves asystematic exchange of information, feelings and meaning by way of verbal or non-verbalmethods (Păstae, 2016). On the other hand, E-Communication involves the same process,however, through technological mediums such as phones, computers among others. This reportaims to provide a critical evaluation of business communication strategies adopted by iCandyInteractive as well as KNeo Media Limited. iCandy is an International Online Business companybased out of Singapore whereas is a domestic company based out of. Both of them are listed onASX. KNeo Media Limited is an Australian based company which specialises in developing andpublishing game-based learning programs to educational markets worldwideSECTION 1Key Non-Electronic Communication Methods and Practices used to engage differentstakeholdersNon-Electronic Communication Methods are those which do not require a medium oftechnology such as Smartphones and Emails for the purpose of exchanging valuable informationamong the Sender and Receiver (Stacks and Salwen, 2014). These Methods and Practices aremuch more personal in nature and involves a higher degree of body languageEnumerated below are the Key Non-Electronic Communication Methods and Practicesadopted by thetwo companiesto engage:Customers:Being an international investor, provider and developer of interactive mobile games forentertainment purposes,iCandy'scustomers are widespread all around the world. One of themain method or practice adopted by it isface-to-face communication.By way of participating invarious Trade Shows, Exhibitions and other similar events around the year it is able tocommunicate personally about their new ventures or game launches with its customers andpromote high customer engagement. In addition to this, personal selling is also one of thesignificant strategies taken up by iCandy in order to increase its presence in retail stores.KNeo Media Limitedarranges for diverse tie-ups with educational institutions such asPrivate Schools, so as to aware them about the growing need to educate oneself. In 2016, it has1
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