Interpersonal and E-Communication: A Comparative Analysis

This assignment analyzes the communication strategies of two companies, Coca-Cola and Costa Group Holdings Limited, focusing on interpersonal and e-communication methods. It includes a SWOT analysis and recommendations for both companies.

Interpersonal and E-Communication

Running Head: Report
Contents
Executive Summary...................................................................................................................2
Brief Introduction and Background...........................................................................................3
Non-electronic communication methods...................................................................................4
Electronic Media and Communication.......................................................................................5
SWOT Analysis of communication methods.............................................................................6
Comparison on basis of communication..................................................................................10
Recommendations....................................................................................................................11
Conclusion................................................................................................................................11
References................................................................................................................................12
1

Running Head: Report
Executive Summary
This assignment will present the two companies and will deeply analyse the communication
strategies of the both companies. In that concern, one company is taken as international
company (Coca-Cola) and another is taken as ASX Company Costa Group Holdings Limited.
In the given analysis, both companies will be studied for their communication methodologies.
In the study, clear comparisons will be taken on basis of communication systems. At the end
recommendations will be depicted for the both companies.
2

Running Head: Report
Brief Introduction and Background
In this paper two companies are taken for the study, one is Costa; it is an Australian company
and other is Coca-Cola; an international company. In this study communication methods will
be discussed for the deep understanding of the concept.
Costa Group Holdings Limited is having the business in the Australia that is related to the
horticulture. This company is very new for ASX as it was listed in 2015 only. This company
is well known for the farming of tomato, fruits, mushroom and infect they cultivate some
special kind of unique barriers also. In the local market of Australia Costa is having very
strong image as the tycoon for the vegetables and fresh fruits. This company is also having
dealings in transportation, production, supplier as well as farming. This company also runs
the business for the cold storage. In that concern, this company has its own logistics as well
as wholesale outlets throughout the Australia. In Australia, this company utilises around 3500
hactars of area for the farming and on this land they farm as well as supply barriers to their
potential customers (ACIL ALLEN Consulting, 2014). The headquarter of Costa Group
Holdings Limited is in Victoria and it is established at this place from last 120 years. Since
that time, this company has achieved a strong market image as well as customer faith for the
supply of fruits as well as vegetables.
Coca cola is an Australian based multinational business venture that has various business
partners in many countries. This company was established in 1989 by the collaboration of the
famous venture Amatil limited. This company is world widely famous for its refreshing
carbonating drinks. This company is having business in many countries like Indonesia, Fiji,
New Zealand, South Korea and many more. In the targeted area, this company keeps a strick
watch as well as make strong tatics to gain the upper hand for the production, marketing and
sale. This company is entirely associated with food and beverages. The main aim of the
company is to grab more customers for the long term by refresing them in all senses, like fr
the mond and the soul. This company take care of the workingb environment for the
3

Running Head: Report
employees, that enpowers the staff to work more effeciently as well as with a great zeal and
dedication. This company is gradually advancing its every department with the new
techological developments so that this cpompany could easily manage its international
customers and could get more and more orders (Banutu-Gomez, 2012).
Non-electronic communication methods
Costa Group Holdings Limited is based on farming so this company is concentared towards
the advancement of their equipments and farming techniques only. This company has very
little concern for the internal as well as external communication of the departments. They
invest a big share for the technical developments every year but those developments are only
concerned to the advancemant of farming techniques. This company is the the licenced
suppliers for the barriers of some special kind but they never use any social media platform
for the advertisement and marketing of their products. Company organises various training
sessions for their workers as well as representatives but still they are dependent on the
traditional methodology of face to face meetings. On the analises of the website of this
company this could be analysed that the company has not any kind of dashboard for the
internal as well as external communications, feedbacks and suggestions (Leslie, 2015).
This company also deals in the transportation business and for that, the company has
established a good system of GPS but on the analysis of the organizational structure, it could
be depicted that this company has not employed any expert for the system analysis of IT
expert. This shows that the company is least concerned for the electronic passed
communication (Muller, 2019)
4

Running Head: Report
Moreover, through the company’s website, no one could place the order online. There is no
option to place an order online on the website. This depicts that the company does not rely on
the electronic communication between the customer and the company. In the todays
competitive world every organization has the mobile app for the company through which any
supplier, staff, customer, etc could communicate with the company but in the case of Costa
Group Holdings Limited they do not has any electronic medium for the communication with
staff as well as with the customers (Keogh, 2014).
Electronic Media and Communication
Intranet: Coca- cola is a big company and in every country, this company is established in a
very large area with different departments there. It was observed by the management of the
company that most of the time of an employee was wasted by going from one corner
department to the another one. now this company has planned and implemented intranet
inside the company that employees could get the reply from the representatives and top
managers through the intranet. It has reduced the time as well as efforts of the employees.
Social media: this company has initiated many online campaigns for the sale and branding of
the coca cola. They also float advertisement through Facebook and YouTube so that more
customers could get the idea of the latest deals and offers. It has increased the sale of the
company.
Online sale: Coca cola has also provided the option for the online purchase of the order so
that anyone could directly purchase from the company. This company is having very strong
IT infrastructure through which they maintain the big data of the potential customers in their
database. On the time to time framework they send messages to their customers for the offers
as well as deals (Patrick, et al., 2014).
5

Running Head: Report
Video conferencing: As this company is a multinational company so they rely on the video
conferencing meeting for their employees so that every employee could get the same
information who are working on different countries. Moreover, it helps the organization to
get instant feedback and suggestions from the representatives of different countries.
Website: This company is having a very attractive website in every country so that the
potential customers could get the right information for their purchase decision. Additionally,
the company has communicated all the integrant information their website to present the
information to their clients as well as suppliers.
SWOT Analysis of communication methods
SWOT Coca-cola Costa findings
Strength  This company is using the
video conferencing technique to get
interacted with the employees. It
reduces the time as well as efforts for
the arrangement of the meetings
 It is easy and effective to
record and recall the main points of
the meeting through the video
conferencing in the various units of
the coca cola company
 Information remains in its
original structure and meaning.
 Face to
face interaction
with the
suppliers and the
customers helps
this company to
strengthen the
personal
relationships
with them
 This
company has
implanted GPs
system for the
logistic business
As the coca
cola has
adopted a
viable mode of
communication
through which
this company
has reduced the
complexity of
processes.
Company is
able to keep a
regular check
as well as
control on the
6

Running Head: Report
which helps the
organization to
get the
information on
the real-time and
through they are
able to
communicate the
desirable
decisions and
changes to their
employees.
processes for
the internal as
well as
external
executions. On
the other hand,
Costa is
struggling for
the viable
communication
medium
because they
had not
adopted any
fixed
electronic
communication
methide for the
same
Weakness Electronic communication medium in
this company may sometimes lead
communication conflicts because
through this communication medium
the actual emotions and concerns are
not generally cleared. Through the
electronic communications suppliers,
 Vital
information is not
given out at the
right instance with
the proper
structure.
 Informatio
Electronic as
well as non-
electron
communication
boths are
eseential for
the record
7

Running Head: Report
customers or company representatives
get wrong perception and motivation
which affect the overall performance
of the company (Brown, 2015).
 Some people also challenge
the advertisements that are shared on
social media.
 Rivals are getting the ideas and
information of the business strategies
n changes from its
originality or
sometimes keeps
on the table of the
top managers only
 Online sale
is not enhanced for
the profitability of
the company.
 The
traditional
communication
method is not
reliable and very
complex for the
maintenance of the
records.
keeping. It
contains the
necessary
information of
the company
and it must be
preserved for
the reference
of the future
dealings.
Electronics
communication
medium is
providing the
upper hand as
well as on the
same time it is
also helping
the rival
companies to
get the secret
information of
the other
companies.
Opportunities  Safe and secure processes for
the transfer and storage of the big
 There are
many
By relying on
the technical
8

Running Head: Report
data
 Get more customers through
the internet communication
 Get more brand awareness for
the various options that the company
is having
 People could easily compare
and trust.
 Social media communication
enhances online sale for the
company (Tomlinson & Henry,
2015).
opportunities that
could be enhanced
by this company in
the farming sector
by relying bin the
technical
developments of
electronics
communication.
 GPS
system will
provides more
benefits to this
company in the
coming future
developments
of the
communication
system, both of
these
companies
could gain the
profit in the
coming years.
Moreover this
will help them
to maintain the
relationships
with suppliers
as well as
customers
Threat  Using electronic communication
could breach the company
information and innovations.
 It impose the extra libality for the
maintenance and upgradation of the
IT resources.
Lack of technical
development could
harm this
company as it will
not be able to
attract more
customers.
Additionally
customers could
find the traditional
Electronic
communication
methodology
in the business
attracts more
and more
customers and
it provides the
transparent and
viable
9

Running Head: Report
processes more
complex and
annoying
communication
system.
Comparison on basis of communication
Coca cola Costa
Video conferencing This company performs the
video conferencing for
communicating with their
representatives in various
countries.
This company relys on the
face to face meeting
bschedules for the intraction.
Online sale They sell their product
through the online sale. This
company has collaboration
with many online sites where
they sell their products like
Amazon
They do not have any
platform for the online sale
of their fruits as well as
vegetables. They sell their
products direct in the retail
and wholesale market
Social networking Coca cola is also associated
with many social marketing
sits where coca cola float its
marketing Ad and grab the
customers.
Costa does not spent any
money on the social
marketing. They
communicate their product to
the customer through the
wholesale market only
E mail marketing This company also sends Costa does not have any
10

Running Head: Report
emails to the targeted
customers for increase of the
sale.
fixed organisational structure
for the marketing.
(Warner, 2018)
Recommendations
It is recommended to both of the companies that they must adopt more technological
advancements for the communication tactics. They must provide the online courses for the
skill development to their employees so that they could get the latest knowledge of the
required field (Elcom, 2015). Additionally, if all the units of the company will be connected
with one another then there will be more transparency, monitoring and teamwork in the
organisations. Moreover, electronic communication will help these companies to develop and
maintain the relationships with international clients. It will help them to maintain the records
and circulate the necessary information on the same time.
Conclusion
In the nutshell, for the effectiveness in the working conditions of the organisations it is viral
for all kinds of organisation that they must re-structure their communication framework as
per the latest developments of the communication system so that they could gain profits,
maintain relationships with clients and keeps a check and monitoring on the various
departments of the organisation.
11

Running Head: Report
References
ACIL ALLEN Consulting. (2014) Australia’s comparative advantage in agriculture
Banutu-Gomez, M. (2012) COCA-COLA: International Business Strategy for Globalization
Brown, W. (2015) How To Build A Social Intranet That Boosts Workplace Collaboration
And Employee Engagement. pp. 1-7.
Elcom. (2015) Using Intranet Social Tools to Boost Engagement & Collaboration.
Keogh, M. (2014) Optimising Australian agriculture's comparative advantages.
Leslie, M. (2015) Electronic and Non-electronic Communication.
Muller, N. (2019) Business Support Centre Costa: Official website. [Online]
Available at: https://costagroup.com.au/
Patrick, K., Dotsika, F. & Janes, S. (2014) Implementing a social intranet in a professional
services environment through Web 2.0 technologies. 24(1), pp. 26-47.
Tomlinson, A. & Henry, M. (2015) Assessing the competitiveness of Australian agriculture
Warner, J. (2018) Coca-Cola buys Costa Coffee: everything you need to know.
12