Interpersonal and E-Communication: A Comparative Analysis

Interpersonal and E-Communication

Running Head: Report
Contents
Executive Summary...................................................................................................................2
Brief Introduction and Background...........................................................................................3
Non-electronic communication methods...................................................................................4
Electronic Media and Communication.......................................................................................5
SWOT Analysis of communication methods.............................................................................6
Comparison on basis of communication..................................................................................10
Recommendations....................................................................................................................11
Conclusion................................................................................................................................11
References................................................................................................................................12
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Running Head: Report
Executive Summary
This assignment will present the two companies and will deeply analyse the communication
strategies of the both companies. In that concern, one company is taken as international
company (Coca-Cola) and another is taken as ASX Company Costa Group Holdings Limited.
In the given analysis, both companies will be studied for their communication methodologies.
In the study, clear comparisons will be taken on basis of communication systems. At the end
recommendations will be depicted for the both companies.
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Running Head: Report
Brief Introduction and Background
In this paper two companies are taken for the study, one is Costa; it is an Australian company
and other is Coca-Cola; an international company. In this study communication methods will
be discussed for the deep understanding of the concept.
Costa Group Holdings Limited is having the business in the Australia that is related to the
horticulture. This company is very new for ASX as it was listed in 2015 only. This company
is well known for the farming of tomato, fruits, mushroom and infect they cultivate some
special kind of unique barriers also. In the local market of Australia Costa is having very
strong image as the tycoon for the vegetables and fresh fruits. This company is also having
dealings in transportation, production, supplier as well as farming. This company also runs
the business for the cold storage. In that concern, this company has its own logistics as well
as wholesale outlets throughout the Australia. In Australia, this company utilises around 3500
hactars of area for the farming and on this land they farm as well as supply barriers to their
potential customers (ACIL ALLEN Consulting, 2014). The headquarter of Costa Group
Holdings Limited is in Victoria and it is established at this place from last 120 years. Since
that time, this company has achieved a strong market image as well as customer faith for the
supply of fruits as well as vegetables.
Coca cola is an Australian based multinational business venture that has various business
partners in many countries. This company was established in 1989 by the collaboration of the
famous venture Amatil limited. This company is world widely famous for its refreshing
carbonating drinks. This company is having business in many countries like Indonesia, Fiji,
New Zealand, South Korea and many more. In the targeted area, this company keeps a strick
watch as well as make strong tatics to gain the upper hand for the production, marketing and
sale. This company is entirely associated with food and beverages. The main aim of the
company is to grab more customers for the long term by refresing them in all senses, like fr
the mond and the soul. This company take care of the workingb environment for the
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