logo

Interpret Market Trends PDF

   

Added on  2021-02-20

17 Pages5369 Words50 Views
Interpret MarketTrends

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Question1.....................................................................................................................................1Question 2....................................................................................................................................2Question 3....................................................................................................................................2Question 4....................................................................................................................................2Question 5....................................................................................................................................3Question 6....................................................................................................................................3Question 7....................................................................................................................................3Question 8....................................................................................................................................3Question 9....................................................................................................................................4Question 10..................................................................................................................................4Question 11..................................................................................................................................4Question 12..................................................................................................................................4TASK 2............................................................................................................................................51. Overview of Strategic objectives, marketing and overall business performance ofCoffeeVille...................................................................................................................................52. Identification of sources of information which could be used to identify market trends anddevelopments...............................................................................................................................63. Analysis of different aspects in context of CoffeeVille...........................................................74. Market Trends & developments...............................................................................................85. Central Tendency.....................................................................................................................96. Review of marketing plan........................................................................................................97. Information Sources...............................................................................................................108. Qualitative Analysis...............................................................................................................119. Marketing Needs....................................................................................................................12TASK 3..........................................................................................................................................12Covered under PPT....................................................................................................................12CONCLUSION..............................................................................................................................12

REFERENCES..............................................................................................................................13

INTRODUCTIONMarket trend can be defined as perceived tendency of financial market so that it canmove in a particular direction over time. By following all such types of trends business entitiescan attain long term success as it helps to meet expectations of clients. In order to interpret themthe analysers are required to conduct detailed study of the company so that market data could bestudied accurately (Edwards, Magee and Bassetti, 2018). The organisation which is selected forthis report is CoffeeVille. It is one of famous cafes which are operating in Melbourne. It wasfounded by Emma and Rufus Belcastran. This report is based upon analysis of market trends inthe industry. For this purpose, this assignment covers various topics such as discussion ofdifferent statistical terms such as normal distribution, probability and non probability sampling,correlation etc. Along with this assessment of market trends of CoffeeVille is also covered underthis report.TASK 1Question1Conversion rate leads to sales: The rate which reflects percentage of customers who aretaking desired actions is known as conversion rate. It is very important for business entities as ithelps to reduce the customer acquisition cost by enhancing the value from existing market placeor clients.Measures of central tendency: These are the numbers which are mainly used torepresent a middle number of a data series. There are three different types of it mean, mode andmedian. All of them are mainly used in statistics and very important with the help of itrepresentative value could be figured out (Okonkwo, 2016).Net response rate: It can be defined as the measurement of the amount of individualswho have responded on a specific call of action. It is very important for the organisations toanalyse action of customers on the marketing activities which are conducted by the company forthe purpose of attracting large number of clients.Sampling: It is process of taking sample for specific processes in statistical analysis. Theobservations are taken in it from a large size of population. It is important because it helps to findrepresentative distributions so that bias could be ignored. It also helps to get near accurateoutcomes in limited time period.1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Statistics Assignment: Probability
|10
|2040
|38

Statistical software Assignment PDF
|9
|1799
|217

Statistical Economics Assignment | Solutions
|2
|377
|25

(PDF) Statistics assignment
|7
|448
|34

Statistics | Questions and Answers
|9
|1072
|37

Advance diploma in accounting
|20
|3220
|81