Interpreting Management Assignment

Interpreting Management Assignment
By Muhammad Nevyan Afzal
Introduction
As more people gain awareness about healthy lifestyles and clean living, the demand for
fitness bands/trackers has increased as a result, because many people, use fitness bands to
monitor their health and to track their daily workouts (activity). A fitness tracker monitors
your heart rate, calories burned, blood oxygen level and step count etc. Which allows a
person/user to track their sleep cycle, daily activity (workout/Exercise) in order to maintain
a healthy lifestyle.
Fitbit is one of the examples for fitness trackers. Fitbit is an American consumer electronics
and fitness company. In 2007, Eric and James the founder of Fitbit realized that wireless
technology had advanced to a point where they could bring amazing experiences to health
and fitness. It produces wireless-enabled wearable technology physical fitness monitors and
activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of
sleep, and stairs climbed as well as related software. The parent Company of Fitbit is
Google. It is an American Multinational Company that specializes in internet-related services
and products, which include online advertising technologies, a search engine, cloud
computing, software, and hardware. Fitbit’s main purpose is to motivate and inspire others
to live a healthier life.
Description:
The campaign in question is Fitbit’s 2021 campaign #what’s strong with you. The main focus
of this campaign is to motivate the importance of mental and emotional well-being. The
idea behind this concept was to encourage people to share their perception and definition
of both mental and physical strength. Fitbit used a hashtag “#WhatsStrongWithYou” on
different social media platforms like Twitter, Facebook and Instagram and asked people to
share their success stories on social media with the hashtag #WhatsStrongWithYou and
Fitbit will reshare it on their social media accounts and use those success stories in their
blogs to help and motivate more people.
Analysis:
This was a not-for-profit marketing campaign, but to create an awareness that being strong
does not only mean physically strong but also mentally. The purpose of this campaign was
also to promote their fitness bands through people’s success stories. Fitbit conducted a
survey in many different countries to determine what people think of word strong. Most of
the people think of word strong as physically strong this was the perception Fitbit wanted to
change through its marketing campaign. They shared some stories of different people that