Interrelation Between Hospitality and Tourism: A Comprehensive Analysis

Table of Contents
INTRODUCTION........................................................................................................................3
TASK 1- ARTICLE....................................................................................................................... 4
INTERRELATION BETWEEN THE HOSPITALITY AND TOURISM AND TRAVEL BUSINESS.........4
TASK 2...................................................................................................................................... 7
2.1 EXAMINATION OF IMPLICATION OF PROCESS OF INTEGRATION IN THE HOSPITALITY
SECTOR................................................................................................................................. 7
2.2 DISCUSSION ON THE METHOD IN WHICH INTEGRATION HAS INFLUENCED THE
HOSPITALITY BUSINESS.........................................................................................................9
TASK 3.................................................................................................................................... 11
3.1 DEVELOP A RATIONALE FOR A SELECTED PROJECT CLEARLY JUSTIFYING DECISIONS
LINKED TO TARGET MARKET...............................................................................................11
3.2 DEVELOP A PLAN FOR A HOSPITALITY BUSINESS..........................................................13
CONCLUSION.......................................................................................................................... 18
REFERENCES........................................................................................................................... 19
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INTRODUCTION
The hospitality firms in the business sector provide the facilities for some leisure
time, accommodation facilities, some entertainment and niche tourism for the
tourists. The concept of hospitality is extensive and comprises of many categories of
the hospitality firms. Good relationships between the tourism practices and the
hospitality firm are being built when the consumers achieve high levels of satisfaction
from the facilities and provisions provided by the hospitality firms. Both the sector of
the tourism activities and the hospitality firms together provide aid in the
development and economic growth of a particular region.
The assignment firstly comprises of an article to be written for the hospitality
publication by the PKF hotel group’s consultant for depicting the interrelations
between the hospitality sector and the business of tourism and travels. Furthermore,
a report will be written for describing the impact of the mergers that occur in the
hospitality business sector. It will be last followed by the preparation of a business
plan for the hospitality sector and industry development.
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TASK 1- ARTICLE
INTERRELATION BETWEEN THE HOSPITALITY AND TOURISM AND TRAVEL
BUSINESS
In the last few years, with the emergence of many niche tourism and other tourist
places, the hospitality firms have increased that provide the facility for some leisure
time along with food and accommodation to the tourists. This gives the evidence for
a strong relationship between the hospitality forms and the tourism activities of the
tourists. It also helps in providing good opportunities for the business to grow their
areas in the economic aspects. Taking the example of the Marriott Group of Hotels,
they are established all around the globe thus showing their international presence.
They have laid their emphasis towards the provisioning of the services to its targeted
audience and the potential customers and also customize attractive packages for
them (Buhalis and Amaranggana, 2015). This high-end services provided to the
customers enhance satisfaction level in them thus generating many loyal consumers.
They visit the hospitality firms again and again and also suggest the services to other
people. This helps in the overall boost in advantages and benefits for the hospitality
services of these organizations.
This helps in delivering positive results along with the importance of the hospitality
industry is being well comprehended for its role in the tourism sector. The visitors go
to a number of tourist places with the aim for exploring more places, put some more
time in the leisure activities and to explore the rich and cultural heritage of the places
(Cook, et al. 2015). The firms providing the hospitality services offer the opportunity
for the history lovers to explore the historical and cultural heritage of the places.
Many events are being organised by the firms providing the hospitality services like
music shows, cultural activities, dance programs of the folk music of the place and
other fun activities and programs that keep the tourists engaged and provide them
with a happy and cheerful experience. The business officials who visit the places are
provisioned with facilities for conferences and meetings and business dinners. They
are being addressed and paid more attention as they may contribute by being the
shareholders of the firm.
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The Marriott Group of hotels have also devised some of the policies and regulations
based on the market analysis with the help of primary and secondary research.
These have helped the hotel management to gain some knowledge about the needs
and the demands of the consumers in the tourism industry (Cook, et al. 2015). They
are beneficial in the effective management of the relationship between the firms
providing hospitality services and the tourism activities. The data gained from the
research helps a lot in providing the best in class services and facilities to the
consumers and therefore this helps in achieving the good levels of satisfaction for
the customers.
The tourism sector has witnessed a lot of improvement in the form of many tourist
spots being established for example the establishment of hotels and theme parks
that provide fun activities. The connection between the hospitality organisations and
the tourist activities cannot be undermined and holds a significant value. The people
who visit different place for some type of tourism like adventure and sports, dark
tourism, medical tourism, pilgrimage tourism etc always have the aim of conducting
their tourism in a comfortable manner and get good food and accommodation for
leisure time (Šerić, et al. 2014). The firms that provide these services to the
customers gain a great appreciation and consumer base and thus achieve
development and growth in a few years. This shows that the hospitality firms along
with providing services to the tourists also gain their confidence and thus contribute
to the economy of the place. This, in turn, benefits both the tourist business and the
hospitality business contributing to the overall destination product. The Marriott
group is known for its exquisite dining and accommodation along with ensuring the
safety and privacy of the visitors.
The organisations in the hospitality and tourism sector work in a collective manner
for the generation of profits. This provides aid in the increment of the profits and the
sales ratios like the contractual agreement between the firm Thomas Cook and
Marriott Group. They have settled an agreement upon providing a profit of 10% that
the tourists will get it who will stay at the Marriott Group which will be suggested by
the Thomas group (Chen and Chen, 2010). The deal settled between both the
organisations has provided a lot of aid in increment of the profit share of both the
firms and also helped in the maintenance of the effective relationship between the
organisations. The hotel’s management has a distinct tour agency that gives
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attractive offers to the visitors at the international level. The consumers are also
provided with various offers and discounts for special occasions. The connectivity
between the tourism and the hospitality firms provide aid in the growth of these
sectors and also facilitate the consumers to get an advantage in the form of
fascinating packages. Also, with the help of these packages both the sectors have a
mutual dependency on each other and therefore they contribute towards the
development of good market share as well as popularity in the marketplace.
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