Intervention of Digital Social Media in Smoking Cessation

INTERVENTION OF DIGITAL SOCIAL MEDIA IN SMOKING CESSATION
INTERVENTION OF DIGITAL SOCIAL MEDIA IN SMOKING CESSATION
A LITERATURE REVIEW
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Author’s Note

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INTERVENTION OF DIGITAL SOCIAL MEDIA IN SMOKING CESSATIONExecutive Summary
Eight million deaths from tobacco use were recorded last year globally in a survey conducted
by WHO survey and the prevalence of smoking amongst the young adults is extremely high.
As the young adults are more prone to addiction as they aimed by researchers as the focus
targets for quitting campaigns. The digital social media has the power of reaching out to the
young adults and inspiring them towards tobacco dependence free future. It has the potential
in bringing individuals from different parts of the world on a single virtual platform where
the participants can help each other, motivate and encourage one another to quit smoking and
cease the use of tobacco. The digital social media platforms namely Facebook, WhatsApp,
Twitter and Instagram are known platforms for being widely accepted and popular amongst
the young adults and can be extensively used as the digital social medium to disseminate
information based on the varied emotional and behavioural changes taking place during
smoking cessation. The study encompasses such virtual intervention programs and its
effectiveness and robustness in successful cessation of smoking.
Keywords: Cessation, Cigarette, Tobacco control, Social media intervention, Young adults,
Digital Social Media

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INTERVENTION OF DIGITAL SOCIAL MEDIA IN SMOKING CESSATION
Table of Contents
A. Introduction...........................................................................................................................3
B. Objective................................................................................................................................4
C. Data source............................................................................................................................4
D. Discussion.............................................................................................................................5
Systemic review for data collection.......................................................................................5
Digital Social Media popularity.........................................................................................5
1. Facebook based study..............................................................................................6
2. WhatsApp based study.............................................................................................7
3. Twitter based study..................................................................................................7
4. Instagram based study..............................................................................................8
Statistical analysis of various interventions...........................................................................9
Analysis of the Digital Social Media interventions.........................................................10
1. Facebook Intervention Analysis............................................................................10
2. WhatsApp Intervention Analysis...........................................................................10
3. Twitter Intervention Analysis................................................................................11
4. Instagram Intervention Analysis............................................................................12
E. Conclusion...........................................................................................................................12
1. Implications of the research..........................................................................................13
2. Study Limitations..........................................................................................................14
F. References............................................................................................................................16

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INTERVENTION OF DIGITAL SOCIAL MEDIA IN SMOKING CESSATION
A. Introduction
Tobacco abuse and addiction to nicotine is one of the major preventable chronic
health problems that affect individuals worldwide. The tobacco smoke comprises of various
injurious carcinogenic chemicals which are associated with cardiac diseases, cerebral stroke,
hypertension, infertility, chronic renal diseases, and pulmonary complication including lung
cancer and chronic obstructive pulmonary disease and so on. An astounding figure of eight
million deaths from tobacco use was recorded last year, globally (WHO survey, 2019). The
age ranged between 18 to 25 years is defined as young adulthood as referred to by the
National Survey of Drug Use and Health, and this age group has a high incidence of smoking,
globally (NSDUH, 2014). The use of cigarette and smoke free tobacco amongst the young
adults is rapidly escalating in several countries and in some; the tobacco use is nowadays
more regularly used by the youth than the adults (Tobaccoatlas, 2018).
Studies revealed that a few percentages of people understood the health risks and
complications that arise from tobacco abuse. A survey analysis showed only 40% of the
cigarette smokers acknowledged that heart diseases are caused by smoking and a mere 27%
revealed that they knew that smoking causes cerebral stroke (Yang et al., 2016). Majority of
the smokers who are aware of its detrimental health effects want to quit and 35% of the
smokers admitted that quitting would improve their health within six months from the day of
smoking cessation (Yang et al., 2016). Therefore, the will to quit is present but a strong
support system is required to motivate these individuals to act in the right direction for their
health benefits.
The digital media consists of all that can be produced, visualized, distributed,
customized and conserved on digital devices including television, smart phones, and