Assignment on Intervention Strategy
Added on 2019-11-08
7 Pages1811 Words269 Views
INTERVENTION STRATEGY CATERING SERVICES IN SINGAPORE1
Table of ContentsSingapore- a business destination:.............................................................................................3What is Catering:........................................................................................................................4Things to be considered while starting a new catering business in Singapore:.........................5Reference Lists:..........................................................................................................................82
Singapore- a business destination:Republic of Singapore, also known as "Garden City" or "Lion City", is a sovereign state ofSoutheast Asia. Economically developed and culturally enriched, this city can be businessdestination for any business beginner (Jayasuriya & Guoping, 2016). Among the developedcountries in the world, unemployment rate of Singapore is one of the lowest. Governmentprovides different employment assistance programs to support the business initiatives of thecommunity people. Dynamic, freest, competitive and innovative business environment ofSingapore attracts business enterprises from all over the world to invest and work with thiseconomy. In this assignment, study will concentrate on the catering food services ofSingapore. A business organization, planning to start catering business in Singapore shouldexplore economic environment and community preferences of Singapore before developingtheir business intervention strategy (Lin & Ewing-Chow, 2016). Business organization shouldstudy the background of the leading catering business organizations in Singapore and identifythe reasons behind their business strategies. Different religious and ethnic groups lives inSingapore. Singaporeans are obsessed with food. Eating is considered as national pastime inSingapore. Individuals and groups from different communities used to spend time and eattogether in Singapore; they have preferences on foods which are acceptable to all. Singaporecuisine can also be viewed as a part of Singapore tourism. Versatile contents of Singaporecuisine attracts travellers from all over the world (Henderson, 2016). Singapore is one of themost top listed cities where several important international meeting takes place. High levelprofessionals and foreign dignitaries prefer to spend their time in Singapore and enjoySingapore cuisine. Foods of different culture, like, Chinese, Malay, Indian, Seafood, crosscultural can be found indifferent restaurants of Singapore. While talking about food catering business in Singapore, knowledge of eating preferencesand popular eating places of Singapore is important. Business organization should also haveenough knowledge about the customs of Singapore. Hawker Centres:Hawker centres are the most popular eating destinations for Singaporeans. They prefer to eatout at Hawker centres rather than restaurants (Amir et al. 2017). Hawker Centres are kind offood courts offer variety of foods to the food lovers of Singapore in considerably cheap pricesthan costly restaurants. Every hawker centre of Singapore has its own speciality of foods to3
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