Marketing Manager Interview Guidance

This document provides guidance for interviewers selecting a Marketing Manager. It outlines essential aspects such as job title, duties, required skills (communication, teamwork), experience (bachelor's in marketing or related field), and qualifications. The guide emphasizes the importance of clear communication and respectful interactions during the interview process.

INTERVIEW GUIDANCE
FOR MANAGERS

TABLE OF CONTENTS
Interview Guidance..........................................................................................................................1
Job Title.......................................................................................................................................1
Duties and Responsibilities.........................................................................................................1
Candidate.....................................................................................................................................1
Reporting to.................................................................................................................................1
Working hours.............................................................................................................................2
Salary...........................................................................................................................................2
Benefits and Perks.......................................................................................................................2
Person Specification....................................................................................................................2
Work skills..................................................................................................................................2
General skills...............................................................................................................................2
Experience...................................................................................................................................2
Qualifications..............................................................................................................................2
Probation.....................................................................................................................................3
REFERENCES................................................................................................................................4

Interview Guidance
As an HR, it is the responsibility to ensure that this time, the regional marketing manager
and communication manager does not make any mistake while choosing the marketing manager
and ensure a best candidate and they will be the one who will be interviewing Robin. So, the
factors that they need to focus while interviewing Robin are discussed as under:
Job Title
They should communicate all the roles of a marketing manager to Robin so that it can
stay clear to him from the beginning only.
Purpose of the job
The purpose of a marketing manager should also stay clear that Robin have to manage all
the marketing factors of the company.
Duties and Responsibilities
They should also make clear all their responsibilities to Robin which are discussed under:
 Creating surveys
 Making interactions in social networks
 Include ways to increase the position of the company.
 Passing messages
 Aligning coordination of contributors
 Involving new ways
 Reporting the schedule and work.
 Increasing understanding
 Fixing budget
 Involving strategies
Languages known
 English
 Spanish
Candidate
Robin must be comfortable working in a team because it will act as a sort of support for
him. Working alone may put him in complications.
Reporting to
HR Manager
1

Working hours
Full-time
Salary
As a fresher in this field, Robin will be given about 25k in hand but it can be negotiated
on meeting.
Benefits and Perks
 One year health insurance from First team Corporation located at Bay Area in San
Francisco.
 One side cab
 Membership of gym.
Person Specification
The factors required for being an effective marketing manager for Robin is that the
interaction with clients and others should be in a respectful manner. No sort of dis respect is
allowed. Also, the communication skills should be attractive and appreciable to gain the attention
of the customers at Bay Area in San Francisco.
Work skills
Essential skills that are required by Robin involves fluency in English and Hindi so that
they can be able to have an efficient communication with clients. Desirable skills may be that the
person will be stealth blogger and Robin was already a stealth blogger.
General skills
Essential skills for a marketing manager must be that Robin should be understandable
enough to maintain a better relationship with customers. Also, he should know how to motivate
people. Along with this, communication skills must be efficient and respectable.
Experience
Essential skills for experience is that the person must have done bachelor’s degree in
marketing. Although Robin has an experience as senior software engineer but his interests and
skills can act as desirable ones for being an effective marketing manager. Apart from this, Robin
also has experience for working of Python and cloud formation templates.
2

Qualifications
Essential qualification for a marketing manager should be bachelor's degree in business
administration. Desirable qualification may be efficient advertising qualities, interaction
measures etc.
Probation
It is also important for Robin to note that the probation period will be about 3 months and
within this, he is not allowed to take any leave. Therefore, it is important for the communication
director and regional marketing manager to make all these facts clear so that all the process can
stay clear enough in his mind. This will help Robin to take further decisions.
MacKay, N., 2017. Curating oral histories: From interview to archive. Routledge.
3