Business Plan: Selecting an Organizational Structure and Marketing

This report presents a comprehensive business plan, focusing on the selection of an appropriate organizational structure (partnership vs. sole trade), development of a marketing strategy to reach prospective customers, and justification of the chosen structure to potential investors. It highlights the significance of key functional areas within the business organization, including human resources, marketing, operations, and finance, emphasizing their interconnectedness. The plan aims for effective and systematic operations, referencing relevant literature to support its strategies and conclusions, highlighting the importance of understanding market conditions and legal structures for a successful business launch. Desklib offers a wealth of similar documents and AI-powered study tools to aid students in their academic endeavors.

Introduction to Business

Table of contents
• Introduction
• Business overview
• Types of business
• Justify why partnership start up is better than sole trade
• what would be your marketing strategy to reach prospective customers
• Convenience your potential investors which one is the best organizational
structure
• Highlight the significance of main functional areas in your chosen business
organization
• Conclusion
• Reference

Introduction
Organisation is the structure which is refers to
the business agreement that is being created
with the aim of making money. It is up to person
choice that what kind of business structure
individual wants to establish by analysing the
market place and demand of the majority
consumers.

Business overview
The business plan is stated in this plan.
For starting a business organisation it
is important to understand that what
kind of legal structure person need to
invest. What type of products and
service will they offer in the market
place.

Types of Business
In world of business it consist a
assorted types of business structure
which are listed in below in brief
(Graddy-Reed, 2018) :
Partnership
Sole trade -
Limited liability
Public limited company

Justify why partnership is better than sole
proprietorship
As per the above evaluation it is assured
that partnership is much better in
relation of sole trade, however it shares
the risk together and liabilities are paid by
members. It makes the operations more
creative and innovative ideas that makes
the business more effectual and attractive.

What would be your marketing strategy to
reach prospective customers
It is the marketing model which is extent that assist in understanding the
appropriate manner to start up an industry successfully by understanding the
market conditions and needs of the users. To understand the market situation
the theory 4 principles of marketing strategy. Further discuss in below.
Products
Price
Promotion
Place

Convenience your potential investors which
one is the best organisational structure
Organisational structure is the term
which is executed in the company in
reagards to make the working effective
and attainable. It includes kinds of
organisational structure which are
elaborated in below.
Hierarchical structure
Flat organisational structure

Highlight the significance of main
functional areas in your chosen business
organisation
Business have varied functional areas and all
have their roles and responsibility as per their
skills and designation. As well as all plays a
vital role in concern and every department are
interlinked with each other.
Human resourc
Marketing
Operational department
Finance

Conclusion
From the above PPT, it is concluded that the establishment is consist of
different kind of legal structure and functional areas so that operations can
be more effective and systematic way. The above discussed the business
plan that is related to the unisex saloon and it is a partnership agreement
registered under act 2000.

References
• Chión, S.J., Charles, V. and Morales, J., 2019. The impact of organisational
culture, organisational structure and technological infrastructure on process
improvement through knowledge sharing. Business Process Management
Journal.
• Graddy-Reed, A., 2018. Do hybrid firms out-provide traditional business
structures? An examination of prosocial behavior in North Carolina firms.
Nonprofit and Voluntary Sector Quarterly, 47(6), pp.1223-1248.
• Hanák, R. and Grežo, M., 2020. The effect of entrepreneurial experience
on the quality of a business plan proposal in applying for angel investment.
International Journal of Entrepreneurial Venturing, 12(6), pp.617-647.

Thank You