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Marketing Intelligence Report - (DOC)

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Added on  2020-01-23

Marketing Intelligence Report - (DOC)

   Added on 2020-01-23

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Marketing Intelligence
Marketing Intelligence Report - (DOC)_1
Table of ContentsTable of Contents.................................................................................................................................2INTRODUCTION................................................................................................................................4TASK 1.................................................................................................................................................41.1 Various levels of Purchase decision making process............................................................41.2 Buying behavior theories.......................................................................................................51.3 Factors affecting Buying behavior.........................................................................................61.4 Identifying the relation among Brand loyalty, Corporate image and Repeat purchasing......6TASK 2.................................................................................................................................................72.1 Market research objectives....................................................................................................72.2 Market research techniques' range.........................................................................................72.3 Market research objectives by Secondary data......................................................................82.4 Marketing research findings – Validity and Reliability.........................................................92.5 Market research plan to obtain information.........................................................................10TASK 3...............................................................................................................................................113.1 Trends of Market size..........................................................................................................113.2 Key competitors for Morrison.............................................................................................123.3 SWOT analysis of Morrison................................................................................................13TASK 4...............................................................................................................................................144.1 Evaluating the techniques of customer response.................................................................144.2 Designing and completing a customer satisfaction survey..................................................144.3 Review of successful survey................................................................................................16CONCLUSION..................................................................................................................................16REFERENCES...................................................................................................................................17
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INTRODUCTIONMarketing intelligence is concerned with the collection and analysis of data related tomarket trend. This in turn helps company in developing highly competent and effectualframework which in turn aid in its growth and success. Moreover, growth and developmentof business organization is highly influenced from the extent to which it has attained successin enticing the decision making aspect of customers. Thus, marketing manager is required todevelop competent strategies by making proper assessment of market trend and customer’sexpectation. This report is based on one of the biggest retail business entity established inUK and that is Morrison’s. It offers high quality and wide range of retail products andservices to the customers at reasonable prices. The report will give deeper insight for thefactors which are undertaken by customers at the time of decision making. Besides this, itwill shed light on the aspects of market research can be conducted and evaluated byresearcher in an effectual way.TASK 11.1 Various levels of Purchase decision making processPurchasing decision making is the process which lays emphasis on the selection ofone option out of other alternatives available to them. Customers purchasing decision processmainly includes five stages which are as follows:StagesDescriptionProblem recognitionDecision making process starts with theidentification of need. For instance:Individual identifies that he requiresmicrowave for fulfilling its daily needs(Molinillo and et. al., 2017).
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