Introducing Kosher Range of Product in Supamart IGA Lindfield

Running head: INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
Introducing Kosher Range of Product in Supamart IGA Lindfield
Name of the University:
Name of the Student:
Authors Note:

1INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
Table of Contents
Research Questions..............................................................................................................2
Primary Question.............................................................................................................2
Secondary Questions.......................................................................................................2
Research Design and Methodology.....................................................................................3
Difference between Qualitative and Quantitative Research............................................3
Qualitative Research........................................................................................................4
Qualitative Research Process.......................................................................................4
Reliability and Validity Approaches...........................................................................5
Sampling......................................................................................................................5
Sample Size.................................................................................................................6
Data Collection Method...............................................................................................6
Variables Specifications..............................................................................................7
Research Limitations...........................................................................................................7
Time Schedule.....................................................................................................................8
Conclusion...........................................................................................................................9
References..........................................................................................................................11
Appendix............................................................................................................................13
Questionnaire for General Jewish Consumers...............................................................13
Questionnaire for IGT Store Managers.........................................................................13

2INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
Research Questions
Primary Question
The primary question that will be answered through this research question is indicated
below:
 How do the driving factors such as strategic advantages, consumer psychology, price and
supplier advantages impacts introduction of kosher products in Supamart IGA Lindfield?
Secondary Questions
The secondary questions those will be answered through the data collection process from
a Jewish Consumer and store manager are explained under:
 Is Kosher important for Supamart IGA Lindfield consumers?
 Is kosher products price important for consumers?
 What are consumer expectations from the new kosher product ranges to be offered by
IGT Supamarket?
 How will religious or non-religious belief persuade purchase decision of kosher
products?
 In terms of food quality is kosher food better and considering what aspects it is thought
so?
 Is there any specific reason or motivation to purchase kosher foods from IGT
Supamarket?
 How store manager feel that introduction of new kosher product ranges will serve as
strategic advantage?

3INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
 What advantages do store manager expect to attain from supply of kosher product
ranges?
 How the kosher certification can be considered as vital strategic advantage for the
organization?
 What is store manager’s viewpoint regarding consumer psychology regarding religious
requirements at the time of purchasing products?
 How does the supermarket intend to promote the new kosher product ranges among the
target consumers?
 How will store manager ensure the sustainability of the supply sources of kosher products
in attaining certification?
Research Design and Methodology
Difference between Qualitative and Quantitative Research
Qualitative Research Quantitative Research
 Qualitative research is focused on verbal
narrative such as analysis of spoken or
verbal data
 In qualitative research there do certain non-
representative cases those are employed as
a sample in developing an initial
understand (Das Nair and Dube 2017).
 Qualitative research is an inquiry
method that develops an understanding
on social sciences and human behavior
 Quantitative research is focused on using
logical or statistical observations in
attaining relevant conclusion
 Quantitative research is in which a
considerable number of representative
cases are considered in recommending
a final action course (Mackey and Gass
2015)
 Quantitative research is a method that is