Structure and Culture of Uber: Impact on Performance

This report analyzes the structure and culture of Uber and how these factors contribute to the organization's performance. It includes relevant theories and models of organizational design and culture.

Introducing the
Modern workplace

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Describes structure and culture of an organisation and how these factors contribute to the organisations
performance. Also include relevant theories and models of organisational design and culture...............3
CONCLUSION...........................................................................................................................................7
REFRENCES..............................................................................................................................................8

INTRODUCTION
For every company it essential to develop and maintain effective workplace structure as
well as culture because through this they conduct their work in smooth as well as proper manner.
Organization culture is determined as values and behavior which contributes to unique social as
well as psychological environment of workplace (BalachandranNair, 2020). On the other hand,
organization structure is consider as strategy that define how task or activities are allocated,
coordinated, supervised and directed in order to attain desire aim or goal. Organization selected
for this report is Uber which is operating in transportation industry from 2009 and it is founded
by Garrett Camp and Travis Kalanick. Its head office is located at San Francisco, California,
United State as well as their business is nested in 63 countries, there products and services are
mobile application, websites, vehicle for hire and delivery. The aim of conducting this report is
to understand structure and culture of Uber and how these factors will contribute to their
performance as well as it also include different models as well as theories.
MAIN BODY
Describes structure and culture of an organisation and how these factors contribute to the
organisations performance. Also include relevant theories and models of organisational design
and culture.
Organization structure is considered as system which outlines the way according to which
certain activities or take are directed for achieving the desire goal and objectives. In respect of
these activities include responsibilities, roles, and rules as well as it will also help in determining
how information or data flows among the different level within a company. There are different
types of organization culture such as functional, matrix, team, divisional, networking,
hierarchical, flat and many more. The selection of organization structure is depends upon
company operations, functions and location where it is operation or in how many location it is
nested. In respect of Uber their organization structure is hierarchical which help them in
conducting their operations and functions at the different locations at worldwide level
(Sustaining hierarchy – Uber isn’t sharing, 2019). Hierarchical organization structure is
determined as structure at which every entity in a company, expect one is subordinate to other

single entity. Moreover, in this singular or group of power are at the top and other subordinates
are working under them according to their order to allotted work. Implementation of hierarchical
organization structure contributes to the enhancement in organizational performance because it
creates a defined structure for communication which leads to smooth functioning at the
workplace. Moreover through it employees feel motivated because employers with them in
effective way which directly leads to improvement in their as well as organization performance.
By adopting this respective company has multiple level of authority which helps in ensuring that
all the activities are conducted in the best way that improve performance of firm through which
they can attain their desire goal as well as objectives in effective manner (Della Porta and Diani,
2020). It also allows respective company to pressure off entry level workers because in
respective structure decision are developed by superiors as well as they also provide guideline to
conduct specific work. Through this employee get proper guidance to accomplish a task which
help in ensuring that work are conducted properly with quality performance.
In addition to this, organization culture considered different factors such as their
expectation, philosophy, experiences and values which provide guidance to employee’s
behavior. It can also be expressed through member’s inner working, self image, future
expectations and interaction with outer world. Organization culture highly impacted on the
employee’s performance and their productivity so it is essential for management to develop as
well as maintain positive working culture. This is so because through it staffs feel motivated and
encouraged to conduct their allotted task in best way so that company can attain their desire goal.
On the other hand if there is negative working culture then employees feel demotivated that
impact on the performance as well as it also leads to conflict situation that directly impact on the
company profitability and market shares. The organization culture of Uber includes both
negative as well as positive aspects. Positive organization culture aspects include good
communication within workplace which helps them in decision making and minimizing conflict
situation (Freer and Robertson, 2020). Respective company also adopt appraisal and reward
system which motivate employees as well as they also provide growth opportunities which help
them in maintaining positive working culture. In addition to this aspects which show there is
negative working culture at Uber are there is culture of discrimination which leads to conflict
situation at the workplace as well as it also impact on employee’s performance. Furthermore,

there is also lack of transparency which lead to negatively at the working place as well as it also
impact on the performance as well as productivity of staffs.
Furthermore, negative as well as positive organization culture directly or indirectly
impact on Uber’s performance such as positive organization culture at the respective company
motivate as well as encourage employees to conduct their work in effective manner. This will
also help in ensuring that staffs conduct their work in proper ways through which Uber
performance get enhanced (KAAKANDIKAR and ANKITARANGADE, 2020). On the other
hand, negative aspect or organization culture also impact on the workplace environment because
it impact on organization performance because staffs feel demotivated which affect their
performance. In addition to this, in negative organization culture conflict arise at the workplace
which impact on their performance as well as it also affect Uber productivity, profitability and
market share. So in order to avoid or minimize the negative impact, Uber management may
adopt different theories as well as models because through it they able to develop strategies in
more effective manner. Moreover for this they can adopt theory like hofstede culture theory as
well as their management can also adopt behavior approach.
In respect of behavioral approach which is also known as human relation approach
because through it a company can addresses human dimension related to work as well as it
ensure that every members are conducting their work effectively and accordingly. By adopting
this approach Uber management able to understand their employees or human behavior in
effective manner at the workplace. This will include several aspects such as motivating
employees; minimize conflict situation, expectation, group dynamics work, and enhancement in
productivity and many more (Paul, Jena and Sahoo, 2020). So by adopting this respective
company able to motivate their employees who help them in avoiding negative organization
culture in effective manner as well as it also help in avoiding discrimination culture issues
properly or successfully. By adopting behavioral approach respective company management also
able to understand expectation and requirement of their employees through which they can
develop more effective as well as appropriate decision that help in attaining desire goal. Directly
or indirectly adaptation or implementation of behavior approach lead to enhancement in Uber
performance through that they can attain their desire goal by providing quality transportation
services to customers.

In addition to this, Uber management may also adopt Hofstede culture theory in order to
minimize negative organization culture at its workplace. This model is developed by Greet
Hofstede which based on cross culture communication. Through it an organization can determine
effects of society’s culture on the values of their employees and how respective value impact on
their behavior. By adopting respective theory, management can understand its culture; diversity
and civilization which help them in decision making process as well as it also help in developing
strategies related to business expansion at the national or international level (Poplawski, 2020).
Uber is operating its business and operations at the international or global level due to which it is
essential for them to understand culture in effective manner for which they can adopt Hofstede
culture theory. Through this respective company also able to minimize negative impact of its
organization culture which they are facing.
There are six dimensions of Hofstede culture model or theory which Uber need to
considered. From which first is power distance which means respective company need to
conduct delegation of power in effective manner because through it they can ensure that no one
is misusing their power by conduct illegal activities like discrimination among employees.
Second aspect is collectivism Vs Individualism according to which respective company need to
promote both culture at their workplace i.e. collectivism because it help in conducting work
effective in team. Along with this, they also need to develop culture of individualist so that
individual target can attain in effective as well as successful manner (Zayts and Norrick, 2020).
Third culture factor is uncertainty avoidance index according to which Uber management need to
develop culture in which every employee are always ready for uncertain situation. This is so
because through it they can handle it effectively without getting any loss in their business. Forth
aspect of Hofstede culture theory is femininity Vs masculinity according to which it is essential
for Uber to adopt both culture because it provide equal chance to female as well as male
employees which also lead to avoiding discrimination situation. Moreover it will also help in
motivating employees which improve their performance and help in attaining desire goal
successfully. Fifth dimension of respective model is short term Vs long term orientation
according to which Uber management need to consider both traditional and short term method
and planning as well as they also need to consider long term and futuristic planning. This is so
because through it they can develop effective decision according to the situation which they are
currently facing. Last aspect or dimension is restraint Vs indulgence according to which

respective company need to consider both normative repression as well as satisfaction is good
because through it they can attain their desire goal in successful manner. This is so because
through it if respective company face losses they effectively able to operate their business
operations as well as functions in effectively manner.
By implementing behavioral approach as well as Hofstede culture theory, Uber able to
conduct its business operations and functions in effectively manner. This is so because through
these methods management able to understand their culture as well as structure properly
accordingly which they can develop strategies and plan (Zayts-Spence and Norrick, 2020). In
addition to this, by the development of effective plans respective company able to understand as
well as determine negative organization culture which impact on their performance as well as
productivity and they also resolve it effectively. By implementing behavior theory Uber can
develop decision according to the behavior as well as current situation of company through
which they can conduct their business operations and functions in effective manner.
Furthermore, there is several benefits gain by implementing Hofstede culture model such as Uber
able to conduct their day to day activities properly according to their culture. This will also help
respective company in developing decision related to expansion of business at the national as
well as international level in successful manner.
CONCLUSION
By analyzing above mentioned points its can be summarized that for every organization it
is essential to conduct analyze for developing and maintaining effective culture as well as
structure. This is so because through it they able to manage as well as conduct their operations in
effective and smooth manner. This will also help them in developing positive working
environment which motivate employees which directly lead to enhancement in their performance
as well as it also maximize the company profitability. Along with this, by adopting and
maintaining proper structure and culture at the workplace a company able to gain competitive
advantage at the potential marketplace. In order to understand effectiveness in more proper way
an organization management may adopt different theories and models such as hofstede culture
theory, behavior approach and many more. This is so because it helps in understanding culture in
more effective manner.

REFRENCES
Books and Journals
BalachandranNair, L., 2020. What is her story? investigating sexual harassment in the modern
workplace.
Della Porta, D. and Diani, M., 2020. Social movements: An introduction. John Wiley & Sons.
Freer, A. S. and Robertson, P. J., 2020. Organizational Spiritual Maturity (OSM): The Root of
Workplace Well-Being. The Palgrave Handbook of Workplace Well-Being, pp.1-26.
KAAKANDIKAR, D. R. and ANKITARANGADE, M., 2020. Importance of Training Staff in
Modern Workplace Era. Studies in Indian Place Names. 40(70). pp.4381-4396.
Paul, M., Jena, L. K. and Sahoo, K., 2020. Workplace Spirituality and Workforce Agility: A
Psychological Exploration Among Teaching Professionals. Journal of Religion and
Health. 59(1). pp.135-153.
Poplawski, T., 2020. Eurythmy: A Short Introduction to Educational, Therapeutic and
Performance Eurythmy. Floris Books.
Zayts, O. A. and Norrick, N.R., 2020. Narratives of Vicarious Experience in Professional and
Workplace contexts: Introduction to the special issue.
Zayts-Spence, O. A. and Norrick, N., 2020. Narratives of vicarious experience in professional
and workplace contexts: Introduction to the special issue.
Online
Sustaining hierarchy – Uber isn’t sharing. 2019. [Online]. Available through:<
https://www.ouishare.net/article/sustaining-hierarchy-uber-isnt-sharing >.