Kellogg: Business and Marketing Strategy

Introducing the
Modern Workplace

Table of Contents
INTRODUCTION...........................................................................................................................1
Strategy of Kellogg..........................................................................................................................4
Structure of Kellogg ........................................................................................................................7
Culture............................................................................................................................................10
Leadership......................................................................................................................................12
CONCLUSION..............................................................................................................................16
REFRENCES.................................................................................................................................18

INTRODUCTION
In an organisation, modern workplace used where a company launched their new
products or services. This assignment is based on Kellogg's which is a public limited company
and belongs to food processing industry. This company was founded by Will Keith Kellogg in
year 1906. Its headquarter is located in Battle Creek, Michigan, US. Respective company deals
with the products such as cereals, cookies, crackers, frozen waffles and many more. Kellogg's
serve their products and services at global level so that they can reach wide range of customers.
It also consists of several brands such as Eggo, Pringles and so on. It also have subsidiaries i.e.
Kashi, Keebler Company, Bear Naked Inc and Rxber.
History of Kellogg
This organisation adopted Kellogg's name in year 1922 when they started making cereals
others than cornflakes (Kellogg Company, 2019). Respective organisation also acquired many
companies such as Fean International who produce soup, sauces and many more in 1970. Along
with this, it also acquires Mrs. Smith Pie company in 1976 and many other organisation.
Kellogg's cover North America, Europe, Latin America, Asia as well as Australia for making
their sales.
Mission
The mission of the company is to be a global company determined to build a long term
growth in sales as well as profit in order to enhance its worldwide leadership status by providing
nutritious food goods of premium value.
Vision
Organisation vision is to improve as well as delight the global through foods and brands
that matter (Kellogg Mission, Vision & Values, 2019).
Values
Respective company contains certain values such as integrity, accountability, passion,
humility, simplicity and many more. The purpose of Kellogg's is to nourish families in order to
flourish and thrive.
Financial Performance
Income Statement for 2017-2018:
Income Statement
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All numbers in thousands
Revenue 12/29/2018 12/30/2017
Total Revenue 13547000 12854000
Cost of Revenue 8722000 8040000
Gross Profit 4825000 4814000
Operating Expenses
Research Development - -
Selling General and Administrative 2936000 3017000
Non Recurring - -
Others - -
Total Operating Expenses 11658000 11057000
Operating Income or Loss 1889000 1797000
Income from Continuing Operations
Total Other Income/Expenses Net -364000 -133000
Earnings Before Interest and Taxes 1889000 1797000
Interest Expense -287000 -256000
Income Before Tax 1525000 1664000
Income Tax Expense 181000 410000
Minority Interest 558000 16000
Net Income From Continuing Ops 1344000 1254000
Non-recurring Events
Discontinued Operations - -
Extraordinary Items - -
Effect Of Accounting Changes - -
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Other Items - -
Net Income
Net Income 1336000 1254000
Preferred Stock And Other Adjustments - -
Net Income Applicable To Common Shares 1336000 1254000
Balance Sheet for 2017-2018:
Balance Sheet
All numbers in thousands
Period Ending 12/29/2018 12/30/2017
Current Assets
Cash And Cash Equivalents 321000 281000
Short Term Investments - -
Net Receivables 1375000 1410000
Inventory 1330000 1217000
Other Current Assets 131000 128000
Total Current Assets 3157000 3036000
Long Term Investments 430000 429000
Property, plant and equipment 3731000 3716000
Goodwill 6050000 5504000
Intangible Assets 3361000 2639000
Accumulated Amortization - -
Other Assets 1051000 1027000
Deferred Long Term Asset Charges 246000 246000
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