Introducing Young King Coconut Water in Glass Bottles to Egypt by Tropicana Food Products Inc.

Tropicana Food Products Inc. introduces a new product, 100% organic Young King Coconut Water in Glass Bottles, to Egypt. The report includes PESTEL analysis, market entry options, market segmentation, and Porter's Generic Strategy. The target market segments are fitness individuals between the age group of 20-30 and regular travelers between the age group of 30-40. Differentiation focus is selected to achieve competitive advantage.