Explore the journey of ZARA, a fashion brand known for its fast fashion and sustainability practices. From its humble beginnings in Spain to its global presence in 73 countries, ZARA has revolutionized the industry with its short lead time, customer co-creation, and efficient supply chain management. Discover how ZARA prioritizes sustainability through eco-friendly initiatives, ethical sourcing, and reducing waste. Learn about their business principles, success factors, and commitment to transparency and worker empowerment.