ZARA: A Journey of Fashion and Sustainability

Introducing ZARA

History of journey for ZARA
• Started journey as Fashion brand of Inditex Group.
• Established their first store in Spain as Spanish fashion store during the
1975.
• In 1985, Amancio Ortega integrated Zara in a new holding company,
Industria de Diseño Textil, INDITEX S.A.
• The Zara fashion concept came in during later on 1976.
• During 1981-1988 Zara multiplied their stores into different cities of
Spain.
• In late 1988 Zara expanded their business into different countries.
• During 2003 the company entered into the home furnishing market and
opened a home fashion store.
• Currently present in 73 countries.
• Worker of more than 1540 stores.
• Identically in major cities world wide.

Identifying Unique selling point
• Create or imitate the latest trend with in a short span of time.
• The new style are available on sales floor of Zara for no longer than 4
weeks.
• Policy of zero advertising policy.
• Just in time production.
• Catwalik trend fast translator.
• Strong VM window display as public tool.
• Luxury store experience.

• Shorter lead time and fashionable products.
• Lower quantities through source supply.
• More styles product.
• Customer co-creation.
• Super efficient supply chain management process.
• Sustainability at the core of Zara’s operation.
• Strong organizational culture through promoting approximately 90 5
of their store manager from internal and generally experiences low
turn over.
• Strong marketing strategy with the spending of 0.3 percent of sales
on advertising compares to 3.5 % by the competitors.
• Following zero future brand and business challenges.
• Service through listening their customer.
Zara’s success