Impact of Technology on the Hospitality Industry

Introduction
1.1 Overview
The role of technology in the hospitality industry has been changing considerably and with
respect to this, it has become considerably crucial for the firms as present in the hospitality
industry to see to it that in case they want to attain employee efficiency and overall customer
satisfaction then in such a case, they will be required to generate enhanced revenue and serve
their customers in the right manner. However, it has to be noted that, the implementation of the
technology not only benefits the different customers as resent in the long run but also tends to
benefit the organization as well. When the customers find technology to communicate with the
different customers, then it becomes considerably easier for them to communicate and hence, it
enlarges their overall experience at the hotel. The prevalence of technology in the hospitality
industry can be understood to be impeccable as it tends to define the overall systems and thereby
facilitates the firms to make a constant communication with their employees in return. The use of
technology has further assisted the firms to stay connected with one another and also disperse the
information as present amongst the different branches and related divisions. In line of this, it can
be considered to be clear from the analysis that, although the implementation of the technology
will bring about increased cost for the firm, but in the same way, it shall provide various benefits
to the firm.
The current technologies which are used in the hospitality industry
Some of the current technologies which are used in the hospitality industry can be stated
to be the Online booking facilities which are offered by the different firms in the hospitality
industry through the mobile applications, social media pages and related websites. In addition to

this, the Wifi is also used as a suitable technology which can be used by the hospitality industry
in order to connect to the Wifi facilities as provided by the firm. Installing the Wifi infrastructure
can be considered to be incurring high costs, however it tends to provide better connectivity.
The RFID can be considered to be the RFID based inventory management system which
helps them to attain effective room management, vehicle management, track the personnel as
present and provide laundry management and linen management facilities to the different hotel
managers in order to get an instant update with respect to the availability of rooms and related
issues.
The Marriott International can be understood to be an American hospitality company which
manages the franchising of a broad portfolio of hotels as well as the loading facilities. The
Marriott International can be understood to be the largest hotel chain as present around the globe
with 7000 properties as present in 130 countries and other related territories around the globe.
Hence, through this research, the impact of technology on the overall operations of the Marriott
hotel will be assessed and analyzed.
1.2 Problem statement
Very often the different hotels and related large accommodation services are unable to
accommodate adequately with respect to the technological advancements which take place in the
domain of the business and with respect to this, it can be understood that, very often the different
hotels and accommodation services are unable to adapt to the technology as present and often
face considerable difficulties which then enables the overall development of the operations of the
firm. In line of this, it is important to underline and assess the overall impact of the problem on
the organization and to understand how this can be improved.

1.3 Research aim
The primary research aim which the paper aims to solve can be stated to be to resolve the
problems as faced by the different hotels under the Marriot chain of Hotels and in line of this, the
measures to improve will also be recommended so as to ensure considerable success in the long
run. The manner in which the impact has been affecting the overall operations of the business
will be assessed and the coping mechanism of the hotel chain will be determined accordingly.
1.4 Research Objectives
The research objectives can be understood to be as follows:
1. To understand the impact of technology on the hospitality industry with special reference
to the Marriot group of hotels
2. To evaluate the effect of technological advancements on the hospitality industry with
focus on the Marriot group of hotels
3. To find the relationship between the technological development and the revenue of the
hospitality industry.
4. To recommend ways in which the hospitality industry can improvise upon its operations
and take advantage of the technological development.
1.5 Research Questions
The research questions can be understood to be as follows:
1. What is the impact of technology on the hospitality industry with special reference to the
Marriot group of hotels?
2. What is the effect of technological advancements on the hospitality industry with focus
on the Marriot group of hotels?
3. What is the relationship between the technological development and the revenue of the
hospitality industry?
4. What recommendations can be given to the hospitality industry so that they can
improvise upon its operations and take advantage of the technological development?
1.6 Research Rationale

The technological advancements have become relatively common and hence, it is
important for the Marriot chain to adapt to these advancements and utilize them to their own
benefit. The primary reason why the particular project relates technological advancements
existing in the Hospitality industry because, it is one of the best performing industries as present.
In addition to this, as Marriott is one of the best hotels as present, it can be considered crucial to
ensure that, the overall techniques which can be adopted by them are analyzed to combat against
the advancements.
1.7 Structure of the Paper
The structure of the paper will be as follows:
 Chapter 1: The first chapter is the introduction chapter which will outline the overall
background of the paper. This will go a long way in deciding the overall format of the
report.
 Chapter 2: The second chapter will outline the Review of Literature which will undertake
an analysis of the theoretical aspects relating to the topic.
 Chapter 3: The third chapter will lay down the Research Methodology which will be
adopted for the paper outlining the different research techniques to be used.
 Chapter 4: The fifth chapter will be presenting the Analysis and Findings which will go a
long way in outlining the main outcomes of the study.
 Chapter 5: The last chapter the conclusion, will wrap the paper and provide certain
recommendations based on the same.
Literature review