Management Analysis of CSL Limited
Added on 2020-03-15
11 Pages3210 Words273 Views
Running Head: MANAGEMENT ANALYSIS 1Management Analysis: CSL Limited, Australia
MANAGEMENT ANALYSIS 2Table of ContentsIntroduction......................................................................................................................................3Company Description......................................................................................................................3Importance of company in Australian and International Landscape...............................................4Sustainable Practices of CSL...........................................................................................................4Planning and Strategy......................................................................................................................5Human Resource Management........................................................................................................6Leadership........................................................................................................................................6Value Chain and Technology..........................................................................................................7Future Strategies..............................................................................................................................8Product strategy............................................................................................................................8Pricing strategy............................................................................................................................8Promotion strategy.......................................................................................................................9Recommendations and Conclusion..................................................................................................9References......................................................................................................................................10
MANAGEMENT ANALYSIS 3Introduction Adoption and implementation of sustainable practices by an organization is an important processfor the development and success of that organization. These sustainable practices may assist theorganization in attracting and enticing a maximum customer base inside and outside the country.It is essential for an organization to create effective marketing strategies and operations.Marketing analysis is a technique, which is used by an organization to implement, handle andreview the marketing resources and strategies. It includes various processes, which play animportant role in planning, organizing, leading and controlling the organization. These practicesinclude planning and strategy, Human Resource Management and value chain and technology.This discussion includes various marketing and sustainable practices of CSL (CommonwealthSerum Laboratories) organization. The company is implementing various sustainable practicesits business operations and management. At the end, it will recommend some strategies, whichshould be implemented by CSL in the future. Company Description Commonwealth Serum Laboratories (CSL) is an international biotechnology organization withan effective product portfolio of life-saving health supplements and medicines. The organizationis engaged in the business of manufacturing and delivering both the medicines, which are used totreat immune deficiencies and hemophilia and vaccines as well to inhibit infection. Since itsestablishment in the year 2916, the company has driven its promise to save the people’s lives byadopting latest and advanced technologies (CSL, 2017). Currently, the organization is offeringthese biotechnological products in over 60 countries including United Kingdom, Australia,Germany, Switzerland and United States. At CSL, there is a combination of research anddevelopment focus, financial strength and functional excellence that enables the company torecognize, create and develop innovative practices for the patients. In brief, CSL Limited is aninternational biotechnology organization, which examines, develops, produces and markets themedicines to cure and protect them from serious human diseases. The products of CSL includevaccines, blood plasma derivatives, cell culture reagents, which are used in different genetic andmedical manufacturing and research operations (CSL, 2017).
MANAGEMENT ANALYSIS 4Importance of company in Australian and International Landscape CSL Limited is an organization that is offering biotechnology medicines for the people to savetheir lives. The company is very important for the country and international environment, as itoffers biotechnology medicines to the people. It has importance for Australia in all the aspects,i.e. social, economic, public health, environmental. In today’s scenario, use of biotechnology toolhas a large positive impact on different areas of a country. Primarily, the medicines of CSL assistthe country in improving the public health. In relation to CSL, it is important to consider that ituses the modern technology, which can be processed with public health practices for Australiaand it is enhancing the efficacy of the country. The company has offered many effective andefficient tool to the country, like; new drugs and vaccines, effective treatment, innovativeapproaches to the therapeutics etc. In addition, CSL Limited provides some environmentalbenefits to Australia, as it restores the soil, water and natural resources at low cost (Armstrong,Kotler, Harker and Brennan, 2015). Furthermore, CSL has helped Australia to enhance the quality of lives of people. Its productshave the potential to make changes in Australian society. It is reducing the need and use ofchemicals in the medicines, which may impact the public health and environment. It is workingwith Australian Government to make investment new and innovative technologies, which maybenefit the population with hemophilia worldwide. CSL is assisting Australia in controlling thepollution by reduction in the utilization of chemicals (Barney, 2014). There will be saving ofrefined resources as the company is utilizing natural resources for manufacturing medicines. Inaddition, CSL is very important for Australia in terms of economy, such as; the company claimsa market capitalization of 32$ billion and providing employment to more than 14000 people inover 30 nations. Apart from its importance to Australia, CSL is offering the benefits oninternational level. One of the biggest subsidiaries of CSL, i.e. CSL Behring is working as aninternational leader in plasma protein therapeutics and has its primary premises in Germany,Australia, Switzerland and United States (Bock, 2015). Thus, it can be said that business andoperations of Australia are very important for Australia and global environment. Sustainable Practices of CSL
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