Introduction - Brand resonance model: analyse your brand based
Verified
Added on 2023/01/19
|8
|369
|90
Presentation
AI Summary
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Introduction - Brand resonance model: analyse your brand based on the six building blocks of the brand resonance model - Building customer based brand equity: A blueprint for creating strong brand - Brand elements: analyse your brand based on the brand elements
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Blueprint for strong brand Create brand awareness Organize promotional events in the name of the product Make use of the social-network platform for undertaking promotional activity.
Analyze your brand based on the brand elements Brandanalysisitistheprocessofdevelopingbrand strategies, plans, evaluations, metrics and estimates. The term implies a systematic and disciplined approach to analysis. The following are common examples of brand analysis.
References Fournier, S., Breazeale, M. And avery, J. Eds., 2015. Strong brands, strong relationships. Routledge. Heding, t., Knudtzen, C.F. And bjerre, M., 2015. Brand management: research, theory and practice. Routledge. Hirvonen, s. And laukkanen, T., 2014. Brand orientation in small firms: an empirical test of the impact on brand performance. Journal of strategic marketing, 22(1), pp.41-58. Kelly, l.D., Jugenheimer, D.W. And sheehan, K.B., 2015. Advertising media planning: a brand management approach. Routledge.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
References Rossolatos, g., 2014. Brand equity planning with structuralist rhetorical semiotics. Kassel university press gmbh. Tsimonis, g. And dimitriadis, S., 2014. Brand strategies in social media. Marketing intelligence & planning, 32(3), pp.328-344. Veloutsou, c., 2015. Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships. Journal of consumer marketing, 32(6), pp.405-421. Young, a., 2014. Brand media strategy: integrated communications planning in the digital era. Springer.