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Business Environment Assignment | British Airways

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Added on  2019-12-03

Business Environment Assignment | British Airways

   Added on 2019-12-03

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BUSINESSENVIRONMENT
Business Environment Assignment | British Airways_1
Table of Contentsintroduction...........................................................................................................................................3TASK 1.................................................................................................................................................31.1 ...................................................................................................................................................31.2 ...................................................................................................................................................41.3 ...................................................................................................................................................5TASK 2.................................................................................................................................................62.1 ...................................................................................................................................................62.2 ...................................................................................................................................................72.3....................................................................................................................................................8TASK 3.................................................................................................................................................93.1....................................................................................................................................................93.2....................................................................................................................................................93.3 .................................................................................................................................................10TASK 4...............................................................................................................................................114.1 ..................................................................................................................................................114.2 .................................................................................................................................................124.3 .................................................................................................................................................13CONCLUSION..................................................................................................................................14REFERENCES...................................................................................................................................15
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INTRODUCTIONBritish Airways is the leading global premium airline. BA is a part of International AirlineGroup and the largest international carrier of UK serving international market. The report discussesabout the objectives, mission and vision of the company. The research includes responsibilities andimportance of stakeholders in the company. Various economic policies of the government directlyimpact the growth of aviation industry. Market structure of the economy helps to identify the priceand output factor of the goods and services presented by the company. The study also includes theeffect of competition and competition policies formulated by the government.TASK 11.1 Definition of organisationAn organization is a group of people with an aim and objectives. Identify different types of organisationsThere are different types of organizations such as public, private and voluntary enterprises. Explain purposes of each type organisations separatelyThe purposes of these different organizations are explained below.Private - They are privately owned organizations working only for the profit makingpurpose.Public - These organizations provide public services in the economy and useresources for the welfare of society (Bray, 2009).Voluntary - They are not operated by an individual person and work for the benefit ofvoluntary individuals.Use British Airways as a scenario and categorise the type of BA as an organisationBritish Airways is a private organization. It works for the growth and expansion of itsmarket share through sales. BA is a commercial company which aims at increasing profits.Explain Mission, Vision, Short term/Long term objectives of BAThe vision statement states that British Airways has a desire to focus on its customers andemployees. The airline company has developed a strategy to become global in operations, providepremium services to its customers and focus on aviation and cargo as its main business (Langdana,,2013). To achieve this vision, company has formulated few mission policies which are stated asunder.1.The airline company wants to meet its customers’ needs and demands.
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2.To increase the sale and boost up profits.3.To expand the market base in home town, London. 4.British Airways want to become the favourite brand for travel globally (Horner andSwarbrooke, 2012 ). 1.2 Definition of Stakeholder and the term objectiveStakeholder is a person of interest who influences the decision making of the organizations.Explain the different types of stakeholders with their interest and objectiveDifferent types of stakeholders in British Airways are described in the illustration below:Source: (Lim and et.al., 2013)Explain how BA meets the objectives of different stakeholders & strategies employed by BA tomeet the objectives of different stakeholdersThe company has to deal with various objectives of its stakeholders they are discussedbelow-Being an international brand the company has its global reach this increases the impact ofinternational trade practices and national regulations on the company. Financial institutions like bank and agencies may grant or refuse the monetary help to thecompany. This created a huge impact on the company. British Airways initiates to safeguard the environmental factors through lowering the carbonemissions are appreciable. To protect the community the company has generated socialresponsibility to reduce its carbon emissions (Ho and Dey,2010). The customers of the company have fewer footprints in the decision making authority of thecompany. The customers are responsible only to bring in revenue and are not responsible forany breakdown in the business cycle. British Airways is the leading brand in UK market. It has low competition level but still fewemerging low cost start up may affect the business of the company. Suppliers have a great influence on the company’s revenue. British Airways has few fuelsuppliers who are dominant over the company, thus they have the right to impact thedecision of the company.Whether can BA really meet objectives of all its stakeholders at the same time? How itresolves conflict of interest?To avoid any conflict of interest the British airways maintains healthy relationship with theshareholder. They are included in the decision making of the company as they have a great
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