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Introduction to the Business Environment | Study

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Added on  2020-06-06

Introduction to the Business Environment | Study

   Added on 2020-06-06

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BUSINESS ENVIRONMENT
Introduction to the Business Environment | Study_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ...........................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2 ...........................................................................................................................................1P3 Relation among different organisational functions and their link with objectives &structure..................................................................................................................................1TASK 3 ...........................................................................................................................................3P4 Positive and negative influence of macro environment on business operations...............3TASK 4 ...........................................................................................................................................6P5 Internal and external analysis for identifying strengths & weaknesses............................6P6 Interrelationship of strengths and weaknesses with external macro factors....................7CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9.......................................................................................................................................................10
Introduction to the Business Environment | Study_2
INTRODUCTION Business environment is an essential term that refers all external and internal factors.These factors are highly effects on business functions and operations including management,customers, employees, demand and supply and certain regulations of company. In simple word,in nature business environment is dynamic that means it retains of changing. These areunpredictable and not easy to predict the perfect nature of future changes and the happenings insocial and economical environment (Asif, Garvare and Ahmad, 2011). It differs from country tocountry, region to region and place to place. Business environment is very important in order todetermine threats and opportunities, providing direction for growth, continuous learning, meetingcompetitions, image building and identifying business;s weakness and strength. In the presentreport, chosen enterprise is Nestle, it is a private organisation that deals in drink and foodproducts. This assignment also includes voluntary and public sector i.e. Oxfam and NHS. Scope,Size, purpose and types of different business are also defined in this study. Relationship amongdifferent functions of company and their relation with its objectives and structure are describedin this project. Beside this, negative and positive effects of macro environment on operations andactivities of business are determined as well as SWOT and PESTLE analysis is organised forevaluating weak and strong point of firm. TASK 1 Covered in PPTTASK 2 P3 Relation among different organisational functions and their link with objectives & structureOne of the main aim of the Nestle is to earn maximum amount of profit in limited timeperiod. Nestle is a food and drink organisation that has strong preferences in all over the world.They deals in different variety of beverages and confectionery goods which is good for them toimprove their image in marketplace (Bhaduri and Ha-Brookshire, 2011). In Nestle, there aredifferent department which are work with aim of maximising sales and revenues of enterprise inallotted time period. Some departments are operation, human resource, marketing and otherresponsible division. Each and every section have their own duties to accomplish businessfunctions and activities in a proper manner. All these department are interrelated with together to1
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attain long term goals and objectives effectively. The coordination and relation of these divisionassist business employer and employees to attain various tasks in given time frame. There aresome department that play vital role in the success and development of enterprise are as follows: Illustration 1: Organisational structure(Source: Organisational structure of Nestle, 2017)Finance department: Main role and duty of these department is to arrange differentresources of fund with purpose of completing all task in an appropriate manner. One of theforemost function of this division is to manage all initiatives that are related with financialactivities (Cavusgil and et. al., 2014). In Nestle, this department have some responsibility toaccomplish project or tasks in limited time period. Human resource department: HRD is also main and foremost department inorganisation that play vital role in the success and development of company. In Nestle thisdepartment has some responsibility to recruit best candidates from pool of applicants. In order toincrease knowledge and skill of employees, human resource manger provide some training anddevelopment session which move in the long term growth of firm. Marketing department: It is another department in the organisation that play an essentialrole in order introduced their new products and creative services in marketplace. Forachievement of this, marketing manager use different tools and techniques such as promotionalmix, this tactics includes some channels such as advertisement, personal selling, publicity,2
Introduction to the Business Environment | Study_4

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