Introduction to the Business Strategy

Added on - 28 May 2020

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Running head: BUSINESS STRATEGYBusiness StrategyName of the Student:Name of the University:Author Note:
1BUSINESS STRATEGYContentsSection 1..........................................................................................................................................2Introduction......................................................................................................................................2Discussion........................................................................................................................................2An idea of the company and its analysis.....................................................................................2Seeking the attraction of the customers.......................................................................................3Conclusion.......................................................................................................................................4Section 2..........................................................................................................................................4Introduction......................................................................................................................................4Discussion........................................................................................................................................4Role of managers and operational employees in framing the e-poster........................................4Managerial decisions that will help in the production of e-poster...............................................5Conclusion.......................................................................................................................................6References........................................................................................................................................7
2BUSINESS STRATEGYSection 1IntroductionI designed the poster for “ToysRus” which is a company in UK Toy Retail Industry. Ihave gathered good experience in designing this poster. It has helped me to recognize mycontribution as well as the contribution of the company and thus I could develop the postersuccessfully. In this poster, I have analyzed the PESTLE and Porter’s Five Forces of UK ToyRetail Industry. It has given me an in-depth idea of the UK Toy industry as well as itscompetitors in the market. Further, SWOT analysis is also carried and the proposed strategy thatis adopted by the company has been discussed. Although the idea is given in gist but it hashighlighted the content in a clear and precise way.DiscussionAn idea of the company and its analysisBefore beginning the poster, I had gathered an idea of the company. I hadgathered knowledge how a small company develops gradually with the passage of time. It hasalso given me an idea how the company has opened several other stores in the country and thereasons how the company got bankrupted. According to me, I think it is challenging to presentvarious ideas in an organized way and with limited word count in the poster. Moreover, I alsohad to develop proper co-ordination with the members of the company who has provided meinformation and knowledge about the development of the company. For analyzing Porter’s fiveforces, it was vital for me to develop an in-depth idea of the UK toy industry and thus it hasbecome easier for me to find out the concerned information accordingly. According to me, I
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