Particulars 2013 2014 2015 2016 2017
Earnings per
share (in GBP)
.27 -0.10 -0.33 .09 .13
Dividend per
share (in GBP)
0.14 0.13 0.11 0.05
2013 2014 2015 2016 2017
-0.4
-0.3
-0.2
-0.1
0
0.1
0.2
0.3
0.4
Earnings per share (in
GBP)
Dividend per share (in
GBP)
Interpretation or analysis: From assessment, it has been identified that earning per share
of Sainsbury declined from 0.32 to 0.17 GBP. On the other hand, EPS of Morrison’s also shows
decreasing trend which is not a good indicator. Moreover, at the end of 2017, EPS of the
Morrison’s account for 0.13 GBP respectively. Thus, company needs to make focus on offering
high earnings to shareholders by developing sound framework. Further, dividend which is
offered by Sainsbury on per share declined from 0.17 to 0.12 GBP. On the other side, DPS of
Morrison’s account for 0.05 GBP pertaining to the financial year ended on 0.05 respectively.
Thus, it can be said that as compared to the rival firm Sainsbury is offering higher return to the
investors. However, to build and maintain trust of the shareholders Sainsbury is required to offer
greater return to the shareholders.
Total shareholder analysis
ROCE value for Sainsbury is 4% and same for Morrison is 5% followed by same for