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Introduction to Critical Thinking PDF
Added on -2020-12-09
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INTRODUCTION TOCRITICAL THINKING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Overview......................................................................................................................................1Contrasting analysis with traditional methods.............................................................................3Comparison between social media marketing and traditional methods used by Cannes............5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONCritical thinking is the conceptual outlook where any process can be conceived,implemented, evaluated, synthesized and scrutinized with respect to any idea or information inorder to find answers to all the rational, predictable and logical things. Main motive of this reportis to assess the influence of social media in promoting global event as compared to traditionalmethods. For this purpose, Cannes film festival has been considered which is an invitation-basedevent that takes place every year near French Riviera. MAIN BODYOverviewSocial media in modern era is the most powerful tool to market any event or service.There are various platforms such as Facebook, Instagram, Google+, Instagram, WhatsApp,Pinterest, Twitter, YouTube and many more for propagation of promotional activities in contextof Cannes film festival. With context to social media, a well-defined strategy for the entirepromoting of an event must be backed by thorough analysis as compared to the effectiveness oftraditional methods (Mangold and Faulds, 2009). Motto is to minimize the usage of resources bymaximizing the productivity and reachability of advertising methods used by Cannes.Additionally, social media with mass media communication is inter-connected and playsa significant role in creating awareness and popularity of Cannes event, which is gainingpopularity in reaching audience conveniently without any physical contact. Their inclusiveinfluence on the public is very domineering and fruitful by generating revenuesRecently, social media has brought a revolutionized change in context to promotion andmarketing of an event at global scale like Cannes, which is a fancy deal for movie makers andproduction companies (Tiago and Veríssimo, 2014). Nonetheless, it is still a mystery for normalpeople who do not follow it. However, use of different social media platforms on internet hasprovided an eye opening contribution about this event as it is centered on a specific sector whosevisibility and reach was limited earlier because of dominance of traditional methods.Cannes was organized from 8th to 19th May this year, which brought celebrations to its 70glorious landmark, embarking on its creative reach by the use of social media which has beenextended beyond any awards or laurels. Its services are widely recognized and has a crediblename due to its exclusivity in premiering many greatest films, documentaries, movies releasing1
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